Director, Marketing Management

About the Role

Key Responsibilities

• Serves as the primary marketing leader for the Group Benefits business, responsible for aligning marketing strategy with business goals and delivering measurable business outcomes.
• Leads the development and execution of integrated marketing strategies based on customer insights, business priorities, and sales alignment.
• Champions the brand identity of Stop Loss and Voluntary Benefits across all touchpoints, ensuring consistent messaging and market positioning.
• Translates business objectives into actionable marketing plans that drive acquisition, retention, and engagement.
• Synthesizes data, market intelligence, and internal knowledge to inform strategy and identify opportunities for innovation.
• Defines, manages, and optimizes the marketing budget to ensure strategic investments and ROI.
• Builds, leads, and inspires a high-performing marketing team, providing coaching, professional development, and performance management.
• Acts as a strategic partner to senior leaders across Sales & Distribution, Product, Finance, and other functions to ensure alignment and execution.
• Oversees team responsible for leading projects and processes within the area of responsibility to deliver results on multiple targets and priorities.
• Reviews and analyzes customer insights, analytics, and tools to forecast market, competitor, and customer needs.
• Develops strong creative briefs and provides feedback on creative development and marketing tactics.
• Monitors emerging trends in content, design, and marketing tactics to incorporate innovative approaches.

Requirements

• Bachelor's degree in marketing, business administration, or related field; graduate degree preferred.
• Typically 10 or more years of professional experience in marketing, insurance, or related field.
• Previous management or project leadership experience.
• In-depth knowledge of marketing methodologies, distribution systems, and customers.
• Demonstrated knowledge of insurance and/or financial services products is strongly preferred.
• Command of verbal and written communication skills.
• Ability to lead and prioritize projects and develop research studies.
• Experience in leading B2B or B2B2C marketing for complex or regulated products, with insurance or financial services experience preferred.
• Knowledge of project leadership concepts and methodologies.
• Ability to develop and review research findings, present market recommendations, and negotiate contracts.

Nice to Have

• Technical insurance designations such as CPCU, CLU, ChFC, FLMI.
• Additional licensing such as FINRA Series 6 and 26.
• Graduate degree such as Master's or Doctoral degree.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Typically 10+ years of professional experience in marketing, insurance, or related field.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance and short/long-term disability coverage.
• Paid time off including a minimum of 18 days annually, nine paid holidays, and additional paid time off.
• 401(k) with company match and company-paid pension plan.
• Business casual attire and other workplace perks.