Marketing Specialist

About the Role

Key Responsibilities

• Assist Marketing Manager with advertising campaign development.
• Work with vendors to develop new instant products and implement draw games.
• Analyze game sales and report on results.
• Create sales reports for all products.
• Create sales presentations for review based on game sales analysis.
• Work with vendors to create appropriate advertising mediums including radio, TV, digital, and social media.
• Communicate with staff regarding all new games being released for sale to the public.
• Work with lottery vendor to test all new products prior to being released into production.
• Assist in the development of promotions, promotional materials, and advertising.

Requirements

• Knowledge of marketing research and statistical methods and procedures.
• Knowledge of marketing principles.
• Knowledge of strategic planning.
• Ability to write clearly and effectively.
• Ability to communicate effectively.
• Ability to develop effective marketing programs.
• Ability to gather and analyze market data, determine market trends, and prepare market analysis reports.
• Ability to develop and maintain effective working relationships.
• A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or a related field.

Nice to Have

• Experience in lottery or gaming industry.
• Experience working with vendors and advertising mediums.

Qualifications

• Educational background, experience, and/or training in business administration, marketing, sales, public relations, or a related field (minimum six years).

Benefits & Perks

• 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually.
• Health insurance coverage with the State paying 85%-95% of employee-only premiums.
• 100% paid dental insurance premiums for employees.
• Retirement plan with the State contributing 13.29% of the employee's pay towards MainePERS.
• Extensive wellness benefits and support for work-life balance.