Marketing Specialist

Maine.gov

Augusta, ME

Full Time

Senior

47k-66k

4 days ago

Job Description

About the Role

This position is within the Bureau of Alcoholic Beverages and Lottery Operation, Lottery Division. It involves administrative services work in promoting lottery products through market expansion and improving marketing processes. The role includes overseeing all lottery products sold in Maine, managing game development, analyzing sales, and assisting in advertising campaign development, working under limited supervision.

Key Responsibilities

Assist Marketing Manager with advertising campaign development.
Work with vendors to develop new instant products and implement draw games.
Analyze game sales and report on results.
Create sales reports for all products.
Create sales presentations for review based on game sales analysis.
Work with vendors to create appropriate advertising mediums including radio, TV, digital, and social media.
Communicate with staff regarding all new games being released for sale to the public.
Work with lottery vendor to test all new products prior to being released into production.
Assist in the development of promotions, promotional materials, and advertising.

Requirements

Knowledge of marketing research and statistical methods and procedures.
Knowledge of marketing principles.
Knowledge of strategic planning.
Ability to write clearly and effectively.
Ability to communicate effectively.
Ability to develop effective marketing programs.
Ability to gather and analyze market data, determine market trends, and prepare market analysis reports.
Ability to develop and maintain effective working relationships.
A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or a related field.

Nice to Have

Experience in lottery or gaming industry.
Experience working with vendors and advertising mediums.

Qualifications

Educational background, experience, and/or training in business administration, marketing, sales, public relations, or a related field (minimum six years).

Benefits & Perks

13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually.
Health insurance coverage with the State paying 85%-95% of employee-only premiums.
100% paid dental insurance premiums for employees.
Retirement plan with the State contributing 13.29% of the employee's pay towards MainePERS.
Extensive wellness benefits and support for work-life balance.

Working at Maine.gov

The State of Maine emphasizes a culture of respect, inclusivity, and support for diversity. They aim to create a workplace where employees can learn, grow, and refine their skills, fostering a strong sense of belonging for all team members. The organization values purposeful and transformative work and encourages applicants from diverse backgrounds to apply.

Apply Now