Marketing Specialist Senior

About the Role

Key Responsibilities

• Develop best in class Social Media recommendations aligning platforms, campaign tactics and strategies that help deliver on business objectives while effectively forecasting reach and campaign spend.
• Setup campaigns in social platforms, trafficking creative, developing audiences, managing spend, performance, and measuring effectiveness.
• Work with each social platform to stay up to date on platform changes and best practices.
• Understand each platform's buying objectives and optimization opportunities.
• Leverage 3rd party data solutions and audiences, understanding how to build audiences and ensure audiences are Fair Lending compliant.
• Work with internal analytics teams and digital partners to setup campaign tagging, implementing both Adobe and Google Tag Manager tags.
• Pull platform reporting and interpret results to improve campaign effectiveness to ultimately deliver on business objectives.
• Regularly check-in on campaign pacing and performance then provide recommendations on changes as needed to improve media or campaign delivery.
• Manage and track media spend working with billing and finance teams to reconcile invoicing.
• Be an active participant with a point of view on consumer and ad trends, emerging social media tactics, platforms, measurement, and performance.
• Establish relationships with partners at all levels to develop a comprehensive social media strategy and POVs.

Requirements

• Experience with Adobe, Google Tag Manager, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Sprinklr or other social ad tech tools.
• Experience working with business and marketing objectives and developing social media strategies end-to-end and managing social media budgets.
• Strong knowledge and point of view on the constant evolving social space, including platform changes and legislative impacts.
• Ability to partner/collaborate and integrate across display, search, sales, and marketing teams, with an understanding of web analytics and landing pages.
• Understand performance metrics and work with analytics teams to evaluate social performance to meet campaign and business goals.
• Ability to craft and deliver strong presentations.
• A university/college degree with 2+ years of relevant professional experience or equivalent combination of education, certifications, and experience.

Nice to Have

• Knowledge of the complexities of the financial sector is a plus.
• Experience with developing social media strategies and managing social media budgets.

Qualifications

• Bachelor's degree.
• No required certifications or licenses.

Benefits & Perks

• Medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement.
• Educational assistance, including select programs fully paid.
• A robust wellness program with financial incentives.
• Paid time off including maternity and/or parental leave, up to 11 paid holidays, vacation days, and occasional absence days.