Marketing Strategist

About the Role

Key Responsibilities

• Determine appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
• Consult with units on their marketing plans.
• Support and assist the Account Services Director on key marketing initiatives.
• Assist with and maintain marketing programs.
• Assist with developing marketing plans and presentations on brand and marketing initiatives.
• Maintain a dedication to the University's goals that encourage equity and diversity.
• Promote the University's brand standards.
• Work with collaborators and clients to assemble and document project requirements.
• Translate requirements into project briefs and lead project team meetings.
• Apply marketing expertise to ensure projects align with marketing standard processes.
• Provide strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets.
• Communicate project progress with U-Marcomm team leaders; collect feedback and approvals.
• Identify and resolve barriers to meeting project objectives.
• Track marketing project progress in tools, providing status reports throughout the project lifecycle.
• Work with the Measurement and Analytics team to establish metrics and develop marketing project reports.
• Establish strong working relationships and maintain regular contact with University communicators and external entities.
• Complete professional development, education, and training activities relevant to the role.
• Stay current on marketing strategy, project management, and technology trends.
• Assist with other marketing and digital projects as they arise.

Requirements

• BA/BS degree.
• Six years of professional marketing/digital communications experience, including coordinating multidimensional marketing communications projects.
• Outstanding project management skills and decision-making abilities.
• Occasional in-office work expected, including for semi-annual team meetings.

Nice to Have

• BA/BS degree in communications, journalism, marketing, art or related field.
• Strong verbal/written communication skills.
• Ability to handle multiple tasks and projects simultaneously.
• Excellent interpersonal skills.
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.
• Ability to facilitate work of various departments to accomplish common goals.
• Very detailed oriented.

Qualifications

• Educational background includes a BA/BS degree.

Benefits & Perks

• Competitive wages, paid holidays, and generous time off.
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program.
• Low-cost medical, dental, and pharmacy plans.
• Healthcare and dependent care flexible spending accounts.
• University HSA contributions.
• Disability and employer-paid life insurance.
• Employee wellbeing program.
• Excellent retirement plans with employer contribution.
• Public Service Loan Forgiveness (PSLF) opportunity.
• Financial counseling services.
• Employee Assistance Program with eight sessions of counseling at no cost.
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area.