Marketing Strategist

About the Role

Key Responsibilities

• Supports the development and execution of integrated marketing strategies in collaboration with cross-functional teams, including communications, design, media, social media, web, annual giving, and alumni volunteer engagement, to advance organizational goals and engage target audiences.
• Assists in creating marketing plans for various initiatives, ensuring alignment with project objectives, brand guidelines, and audience needs, while incorporating feedback from senior team members.
• Contributes to market and audience research, gathering insights on trends, industry developments, and competitor activities to inform campaign planning.
• Helps track and analyze marketing performance data, preparing reports and recommendations for optimization in partnership with senior staff.
• Coordinates timelines, deliverables, and resources across multiple projects to ensure deadlines are met and campaigns launch successfully.
• Works closely with internal teams and external partners to execute marketing tactics, such as digital campaigns, print collateral, email communications, and event promotions.
• Participates in content creation and updates for marketing channels, including email, websites, social media, and other digital platforms.
• Maintains marketing tools and infrastructure, including databases, digital asset libraries, and project management systems.
• Assists with planning and promotion of events, programs, and initiatives, ensuring consistent messaging and brand representation.
• Develops marketing communications, advertising, or publicity materials with moderate guidance, coordinating development and production to meet deadlines and budgets.
• Performs functions related to marketing communications, advertising, web marketing, market research, and management of external sales agency relationships.

Requirements

• Minimum of a college or university degree in a related field.
• 2-5 years of work experience in a related job discipline.
• Demonstrated skill and knowledge of or ability to learn quickly the internal workings of the University and its technology tools, including Phoenix, the University's Donor Relationship Management System.
• Proficiency in Microsoft Windows environment, Outlook, Word, Excel, PowerPoint, and Access.
• Strong interpersonal and communication skills, with the ability to listen, speak, and write effectively.
• Ability to manage confidential information with discretion and tact.
• Ability to work collegially and collaboratively in a team setting.
• Self-motivation and initiative, with the ability to prioritize multiple projects and follow through with attention to detail.

Nice to Have

• Bachelor's or advanced degree.
• Minimum two years of professional experience in nonprofit management, development, alumni relations, marketing, public relations, or sales.
• Experience managing cross-team projects.
• Knowledge of the University’s internal systems and technology tools, including Phoenix.
• Experience with digital marketing, market research, and developing marketing materials.

Qualifications

• Educational background with a college or university degree in a related field.
• 2-5 years of relevant work experience.

Benefits & Perks

• Wide range of benefits including health, retirement, and paid time off.
• Hybrid work schedule with weekly in-office presence.
• Work in a standard office environment with travel as needed.
• Location in Hyde Park at 5235 South Harper Court.