Marketing Strategist

Pennsylvania State University

State College, PA

Full Time

Mid Level

62k-90k

about 1 month ago

Job Description

About the Role

The Bryce Jordan Center seeks a Marketing Strategist who is a digitally skilled, data-informed communicator responsible for driving audience engagement and ticket sales through targeted campaign execution, content creation, and market research. This position plays a central role in the Bryce Jordan Center's event marketing efforts, leveraging tools like Meta Ads Manager, TM1, and audience data to inform strategy, measure results, and enhance campaign effectiveness. Reporting to the Director of Marketing and collaborating with other senior leadership, the position works independently and exercises sound judgment to lead tactical marketing execution across digital and traditional platforms. It also co-supervises a team of college marketing interns, guiding content development and digital engagement efforts.

Key Responsibilities

Drive audience engagement and ticket sales through targeted campaign execution.
Create content and conduct market research to inform marketing strategies.
Leverage tools like Meta Ads Manager, TM1, and audience data to measure results and improve campaign effectiveness.
Lead tactical marketing execution across digital and traditional platforms.
Collaborate with senior leadership and report to the Director of Marketing.
Co-supervise a team of college marketing interns, guiding content development and digital engagement efforts.

Requirements

A degree or equivalent experience in Marketing, Communications, Public Relations, or a related field.
3+ years of relevant experience in digital marketing, event marketing, or content creation, preferably in a venue or live event setting.
Proficiency in Meta Ads Manager, Canva, and email marketing tools.
Familiarity with Adobe Creative Suite.
Employment authorization to work in the U.S.
Successful completion of background checks in accordance with University policies.

Nice to Have

Experience with venue or live event marketing is preferred.

Qualifications

Bachelor's Degree or equivalent experience.

Benefits & Perks

Salary range of $61,800.00 - $89,600.00.
Comprehensive medical, dental, and vision coverage.
Robust retirement plans.
Substantial paid time off including holidays, vacation, and sick leave.
Generous 75% tuition discount for employees and eligible family members.

Working at Pennsylvania State University

Penn State is an equal opportunity employer committed to advancing equity, respect, and belonging. The university values individual uniqueness and fosters a culture of inclusion that supports equity initiatives, leveraging diversity as a core strength in its teaching, research, and service missions.

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