Marketing Strategist

About the Role

Key Responsibilities

• Determine appropriate channels to fulfill marketing business needs or address marketing challenges.
• Consult with units on their marketing plans and support key marketing initiatives.
• Assist with developing marketing plans and presentations on brand and marketing initiatives.
• Maintain dedication to the University's goals that encourage equity and diversity.
• Promote the University's brand standards.
• Work with collaborators and clients to assemble and document project requirements.
• Translate requirements into project briefs and lead project team meetings.
• Apply marketing expertise to ensure projects align with standard processes and leverage brand assets.
• Communicate project progress with team leaders, collect feedback and approvals.
• Identify and resolve barriers to meeting project objectives.
• Track marketing project progress and provide status reports throughout the project lifecycle.
• Establish strong working relationships with university communicators and external entities.
• Complete professional development activities related to marketing strategy, project management, and technology trends.
• Assist with other marketing and digital projects as they arise.

Requirements

• BA/BS degree.
• Six years of professional marketing/digital communications experience.
• Experience coordinating multidimensional marketing communications projects.
• Outstanding project management skills and decision-making abilities.
• Occasional in-office work expected, including for semi-annual team meetings.

Nice to Have

• BA/BS degree in communications, journalism, marketing, art or related field.
• Strong verbal and written communication skills.
• Ability to handle multiple tasks and projects simultaneously.
• Excellent interpersonal skills.
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.
• Ability to facilitate work across various departments to accomplish common goals.
• Very detailed-oriented.

Qualifications

• Bachelor's degree in a relevant field.
• Six years of professional experience in marketing or digital communications.

Benefits & Perks

• Tuition reimbursement.