Marketing Strategist - Bryce Jordan Center

About the Role

Key Responsibilities

• Develop and implement event-specific marketing strategies across digital and traditional platforms, working closely with the Director of Marketing
• Execute paid and organic social media campaigns using Meta Ads Manager and similar tools, optimizing reach and ROI
• Analyze campaign data using platforms like TM1 and similar tools to refine audience targeting and creative direction
• Monitor and report on campaign performance across social media, email, and web, and make real-time recommendations for improvement
• Ensure all campaigns align with brand standards, accessibility requirements, and contractual/promotional obligations
• Create engaging digital content (posts, graphics, short-form video) to promote events and support brand positioning
• Adapt content for distribution across various platforms including Instagram, TikTok, Meta, X (Twitter), web, email, and signage
• Capture and edit photo/video content at events and venue activations as needed
• Develop content that reflects community storytelling and enhances fan connection to the BJC brand
• Support content marketing initiatives, including concepting, copywriting, and editing
• Use internal and external research tools to understand audience behaviors and market trends
• Apply findings to shape marketing strategies and optimize campaign impact
• Monitor emerging digital platforms and industry trends to recommend new tactics or tools that improve efficiency or effectiveness
• Collaborate with internal stakeholders and external partners (media, promoters, agencies) to align strategy
• Co-supervise and mentor marketing interns, managing assignments, providing feedback, and supporting professional development
• Support community-facing promotional opportunities, media coordination, and event-week marketing operations
• Maintain timelines and deliverables for marketing campaigns, coordinating with vendors and partners as needed

Requirements

• A degree or equivalent experience in Marketing, Communications, Public Relations, or a related field
• 3+ years of relevant experience in digital marketing, event marketing, or content creation
• Proficiency in Meta Ads Manager, Canva, and email marketing tools
• Familiarity with Adobe Creative Suite
• Employment with the University will require successful completion of background check(s)
• Applicants must be authorized to work in the U.S.

Nice to Have

• Experience in venue or live event setting

Qualifications

• Bachelor's Degree
• 3+ years of relevant experience; or an equivalent combination of education and experience

Benefits & Perks

• Competitive salary range of $61,800 - $89,600
• Comprehensive medical, dental, and vision coverage
• Robust retirement plans
• Substantial paid time off including holidays, vacation, and sick leave
• 75% tuition discount for employees and eligible spouses and children