Marketing Strategist - Consumer Lending

About the Role

Key Responsibilities

• Partner with stakeholders (product, marketing, Data & Analytics) to develop and build awareness of the marketing strategy and contribution to the business.
• Develop complex business cases for new marketing strategies to include testing of offers, customer segmentation and contact strategies to maximize performance and financial return.
• Collaborate with Product, Digital, and UX teams to create impactful user journeys.
• Ideate on new and creative ways to strategically move the business forward.
• Execute marketing journeys and campaigns across all CRM channels (including email, in-app, in-browser, and SMS). This includes partnering with delivery manager and creative agency to develop materials that will resonate with customers, deliver the Huntington brand and drive business impact.
• Other duties as assigned.

Requirements

• Bachelor's Degree in Marketing or related field
• 7 years of experience in marketing

Nice to Have

• Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.
• Experience partnering with the analytics team to understand the return on marketing investment.

Qualifications

• Experience in marketing and related fields
• Experience with multi-channel marketing campaigns
• Ability to collaborate with cross-functional teams

Benefits & Perks

• Competitive salary range of $93,000 - $189,000 annually
• Participation in incentive compensation plans
• Health insurance coverage
• Wellness program
• Life and disability insurance
• Retirement savings plan
• Paid leave programs
• Paid holidays and paid time off (PTO)