Marketing Strategist, Lifecycle

About the Role

Key Responsibilities

• Analyze customer data to identify trends, behavior patterns, and engagement triggers, building actionable insights that enhance both resident and prospect experiences.
• Vet and explore potential strategic partnerships and program enhancements to create unique offerings that drive engagement and advocacy.
• Create detailed reports on program performance, retention rates, and overall marketing effectiveness, with recommendations for optimization.
• Build and scale prospect nurture programs that guide potential residents through the leasing funnel with personalized messaging, content, and touchpoints.
• Develop and refine creative campaigns that align with BH’s brand values, fostering deeper emotional connections with residents and prospects.
• Develop personalized retention marketing initiatives including automated email sequences, SMS campaigns, in-app notifications, and community engagement events to reduce turnover.
• Collaborate cross-functionally with marketing, operations, leasing, and analytics teams to align loyalty, retention, and nurture programs with company-wide objectives.
• Implement digital and in-person engagement strategies to highlight value-added services and features within each community, increasing resident satisfaction.

Requirements

• 3+ years of experience in program marketing, product marketing, or digital marketing.
• Experience using CRM and marketing automation software such as Salesforce/Pardot, Oracle/Eloqua, Hubspot, Constant Contact, Mailchimp, etc.
• Proficient in data analysis tools such as Excel, Google Analytics, or similar platforms.
• Ability to use statistical analysis to draw conclusions from data and communicate findings to non-technical audiences.
• Strong organizational and project management skills, with experience in task management and meeting deadlines.
• Detail-oriented with excellent judgment and quick decision-making skills.
• Experience in loyalty, retention marketing, or email marketing, preferably within multifamily housing, hospitality, or subscription-based industries.
• Bonus: Experience with tools such as Asana, Monday, and Trello.

Nice to Have

• Experience in loyalty, retention marketing, or email marketing within multifamily housing, hospitality, or subscription-based industries.
• Familiarity with project management tools such as Asana, Monday, and Trello.

Qualifications

• Minimum of 3 years of experience in program marketing, product marketing, or digital marketing.

Benefits & Perks

• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• Tuition reimbursement
• Paid time off
• Employee assistance program
• 401(k) matching
• Volunteer time off
• Three weeks of paid time off
• Birthday paid day off
• BH Gives Back (Paid Volunteer Time Off)
• 13 paid holidays
• BH paid leave
• Sabbatical
• Education reimbursement