Marketing Strategist, Mergers and Acquisitions

Huntington

Columbus, OH

Full Time

Senior

70k-140k

12 days ago

Job Description

About the Role

The Marketing Strategist will play a critical role in elevating the customer marketing experience throughout their unique financial journey with Huntington Bank. In this highly strategic position, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans. Across multiple lines of business, this role will manage Huntington's marketing efforts for strategic initiatives leading to business growth and retention. This role requires a high degree of cross-functional leadership to build marketing campaigns to reduce attrition. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Key Responsibilities

Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company's strategic direction.
Assess customer retention risk in high growth, competitive marketing landscape.
Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.
Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.
Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.

Requirements

Bachelor's Degree in Marketing or related field.
5 years experience in marketing, preferably in M&A.
Ability to create plans that align with business goals and objectives to deliver short-term production and long-term vision.
Effective communication skills to story tell and share ideas and plans with stakeholders.
Entrepreneurial mindset with the ability to understand the big picture and analyze details.
Proactive problem-solving skills to test boundaries and propose creative solutions.
Analytical skills to analyze market, consumer, and competitor trends for planning.
Creative thinking to develop innovative ideas to differentiate Huntington.

Nice to Have

Experience leading customer lifecycle, loyalty, retention marketing campaigns.
Understanding of marketing automation best practices, lead scoring, and list segmentation.
Experience working closely with insights and analytics teams to design learning plans and understand ROI.

Qualifications

Bachelor's Degree in Marketing or related field
5 years experience in marketing, preferably in M&A

Benefits & Perks

Health insurance coverage
Wellness program
Life and disability insurance
Retirement savings plan
Paid leave programs
Paid holidays and paid time off (PTO)

Working at Huntington

Our approach to the office workplace combines in-office and work-from-home arrangements to deepen connections, maintain a strong community, and enable teams to do their best work. Specific work arrangements are provided by the hiring team.

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