Marketing Strategist, Mergers and Acquisitions

Huntington Bancshares

Rosemont, IL

Full Time

Senior

70k-140k

10 days ago

Job Description

About the Role

The Marketing Strategist will play a critical role in elevating the customer marketing experience throughout their unique financial journey with Huntington Bank. In this highly strategic position, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans. Across multiple lines of business, this role will manage Huntington's marketing efforts for strategic initiatives leading to business growth and retention. This role requires a high degree of cross-functional leadership to build marketing campaigns to reduce attrition. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Key Responsibilities

Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company's strategic direction.
Assess customer retention risk in high growth, competitive marketing landscape.
Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.
Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.
Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.

Requirements

Bachelor's Degree in Marketing or related field.
5 years experience in marketing, preferably in M&A.
Experience leading customer lifecycle, loyalty, retention marketing campaigns.
Understanding of marketing automation best practices, lead scoring, and list segmentation.
Strategic ability to create plans that align with business goals and objectives.
Effective communication skills to share ideas and plans with stakeholders.
Entrepreneurial mindset with the ability to understand the big picture and analyze details.
Proactive problem-solving skills to test boundaries and propose creative solutions.
Analytical skills to analyze market, consumer, and competitor trends.
Creative thinking to develop innovative ideas for differentiation.
Experience working with insights and analytics teams to design learning plans and measure marketing ROI.

Nice to Have

Experience partnering with the analytics team to understand the return on marketing investment.

Qualifications

Bachelor's Degree in Marketing or related field.
5 years experience in marketing.

Benefits & Perks

Health insurance coverage.
Wellness program.
Life and disability insurance.
Retirement savings plan.
Paid leave programs.
Paid holidays and paid time off (PTO).
Participation in incentive compensation plans.

Working at Huntington Bancshares

Our approach to office workplace type combines in-office and work from home arrangements to deepen connections, maintain a strong community, and enable teams to do their best work. Specific work arrangements are provided by the hiring team.

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