Marketing Strategy Lead- Auto Aston Martin

JPMorgan Chase

Atlanta, GA

Full Time

Senior

16 days ago

Job Description

About the Role

Chase serves as the private label finance partner to a leading high-end automotive company, specifically Aston Martin. This role leads the marketing arm of the partnership, focusing on increasing awareness and sales for the OEM's existing inventory, new product launches, and pre-owned vehicles. The position involves developing and executing marketing strategies across various channels, working closely with external stakeholders and internal teams to drive scalable volume at an efficient cost.

Key Responsibilities

Work across the broad marketing team to communicate the marketing vision.
Create a marketing plan to establish customer messaging, touch, channel, and targeting strategy.
Manage business cases and change requests through in-house tools (Optima, AdTrax) and present and report on progress.
Work with the team on creative assets, targeting/touch strategy, and analyzing test results to inform recommendations.
Bring partners along with new tactic launches in media, social, and search, and collaborate with internal teams on Servicing and Lease-End communications campaigns.
Create and maintain a marketing budget.
Track and pay invoices for marketing vendors and agencies.
Collaborate with JPMC firm leads to support the partner’s engagement with Private Banking, Wealth Management, and card partners.

Requirements

Bachelor's Degree.
7+ years of experience in marketing, including direct-to-consumer and digital (including mobile).
Marketing functional, technical, and operational knowledge.
Experience creating and driving operational processes with attention to detail and a passion for flawless execution.
Exceptional communication and executive presence.
Ability to work independently as well as lead cross-functional teams.
Strong project management, multi-tasking, and leadership skills.

Qualifications

Educational background includes a Bachelor's Degree.

Benefits & Perks

A competitive total rewards package including base salary determined based on the role, experience, skill set, and location.
Potential for commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity.

Working at JPMorgan Chase

Chase is a leading financial services firm helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. The company’s mission is to create engaged, lifelong relationships and put customers at the heart of everything they do. Chase also supports small businesses, nonprofits, and cities in growing and solving financial needs.

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