Marketing Technology & Platform Operations Program Manager

About the Role

Key Responsibilities

• Manage, govern, and evolve marketing technology platforms such as customer experience platforms, email platforms, content management systems, and internal collaboration tools, partnering with stakeholders and users across functions.
• Develop and maintain training materials and governance policies to support consistent and efficient use of platforms.
• Create platform-specific KPIs to measure adoption, satisfaction, and operational impact.
• Build and manage platform improvement roadmaps, defining enhancements and working with vendors or IT to deploy them.
• Research and recommend new martech platforms aligned with business strategy and marketing objectives.
• Lead implementation efforts including configuration, user onboarding, and cross-functional coordination after approval.
• Oversee structure, governance, and best practices across internal collaboration tools like Microsoft Teams, SharePoint, and internal content hubs.
• Partner with IT, sales, and stakeholders to define strategic initiatives for measuring customer experience and support platform implementation.
• Analyze customer feedback data to uncover insights, improve experience, and create successful customer interactions.
• Create and maintain platform training to ensure stakeholders can view dashboards and understand customer experience data.
• Define KPIs for platform operation and strategic results, ensuring efficient operation and data analysis.
• Prepare and distribute reports summarizing customer feedback, opportunities, and plans for engagement improvement.
• Recommend, implement, and manage email and demand generation tools to drive demand for GF technology.
• Create demand generation campaigns and strategies to nurture existing business and attract new customers.
• Analyze campaign data to uncover insights and improve future strategies.
• Perform all activities in a safe and responsible manner, supporting environmental, health, safety, and security requirements.

Requirements

• 3+ years of experience in marketing operations, digital platforms, content governance, or martech.
• Experience managing customer experience platforms, CRMs, email management platforms, content management systems, or collaboration tools like Microsoft Teams and SharePoint.
• Strong understanding of marketing workflows and platform integrations.
• Excellent project management, organization, and communication skills.
• Ability to drive change and influence without direct authority in a matrixed environment.

Nice to Have

• Experience in the semiconductor or B2B technology space.
• Familiarity with martech tools such as MAPs, CMSs, CRM integrations.
• Experience conducting platform audits, user research, and process optimization.

Qualifications

• Formal qualifications are not explicitly specified beyond experience requirements.

Benefits & Perks

• Salary range from $54,400 to $100,100, determined based on qualifications, experience, and location.