Marketing Technology Associate, CRM Deployment
Uber
Job Description
About the Role
Uber's CRM team is pioneering how tech and marketing combine to build personalized, intelligent customer journeys at scale. In this role, you'll join a high-performing, globally minded team that moves fast, thinks strategically, and delivers measurable business impact. We value curiosity, transparency, and experimentation—and we're excited to bring in someone who shares that spirit and wants to help raise the bar. Join Uber's North American CRM team and help shape how we connect with customers across our marketplace. As a Marketing Technology Associate, you will play a pivotal role in building and deploying communications to millions of Uber users—including Drivers, Riders, Couriers, Eaters, and Restaurants—via our owned digital channels. You'll collaborate with marketers, product managers, engineers, and operations teams to ensure each message reaches the right audience with the right content at the right time. You'll also help evolve the tools and systems that power Uber's marketing automation at scale—including exciting new AI-powered capabilities that are redefining how we engage customers globally. This is a high-impact, hands-on technical role ideal for someone who thrives at the intersection of data, tooling, and marketing execution.
Key Responsibilities
- Participate in campaign briefs and kickoff sessions to define technical requirements and CRM architecture.
- Translate business needs into scalable solutions for one-time and automated lifecycle communications.
- Build personalized, dynamic content using scripting languages including AMPscript, HTML, and Uber's proprietary logic.
- Write and optimize SQL queries to manage audience targeting and retrieve data from internal systems and data warehouses.
- Conduct thorough QA and peer reviews to uphold quality standards and regulatory compliance.
- Track campaign timelines, blockers, approvals, and performance metrics—proactively keeping stakeholders informed.
- Build strong relationships across CRM, Product, Engineering, and cross-functional marketing teams.
- Contribute to ongoing tooling improvements, reusable modules, and process automation within the CRM ecosystem.
Requirements
- Bachelor's degree in Computer Science, Engineering, or a related technical discipline—or equivalent practical experience.
- 3+ years in a technical marketing, CRM operations, or martech platform engineering role.
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC / ExactTarget) and/or Braze, Iterable, Adobe Campaign, Marketo, or similar.
- Proficiency in SQL for audience segmentation and data analysis.
- Familiarity with scripting for personalization (e.g., AMPscript, Liquid, or similar).
- Working knowledge of HTML/CSS for building and editing templates.
- Strong communication skills with the ability to distill technical topics for diverse audiences.
- High attention to detail, QA mindset, and accountability for accuracy in execution.
- Comfortable ramping up on proprietary tools and navigating complex internal systems.
- Collaborative, proactive, and solutions-oriented approach to fast-paced project work.
Nice to Have
- Experience with in-house CRM or martech platforms, especially in a highly scaled or global context.
- Familiarity with AI-driven marketing tools, recommendation engines, or dynamic content optimization frameworks.
- Experience supporting cross-channel campaigns (email, push, in-app, SMS).
- A track record of process improvements, automation, or documentation that improved team efficiency or data integrity.
Qualifications
- Educational background in Computer Science, Engineering, or related field, or equivalent practical experience.
Benefits & Perks
- Eligible to participate in Uber's bonus program.
- May be offered an equity award & other types of compensation.
- Eligibility for various benefits as detailed at https://www.uber.com/careers/benefits.
Working at Uber
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing the provided form. Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Uber
Website
uber.com
Company Size
10000+ employees
Location
San Francisco, CA
Industry
Other Transit and Ground Passenger Transportation
Similar Jobs
Other opportunities you might be interested in
Marketing Technology Assistant
Sullivan & Cromwell Llp
Analyst, Marketing Automation
WPP
Campaign (Adobe) Technical Lead Scrum Team
Intone Networks
Marketing Automation Manager
Benco Dental
Marketing Automation Specialist
Tews Company
Director, End to End AI Marketing Integration Lead, Worldwide Commercialization Excellence
Bristol-Myers Squibb