Marketing Technology Coordinator
Foley & Lardner
Job Description
About the Role
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too. The Marketing Technology Coordinator will be responsible for the firm's Experience tracking system and Client Relationship Management (CRM) system, and all aspects of data quality of those systems. A major responsibility of this role is to ensure complete and accurate data in a way that facilitates accuracy of the reporting tools used to extract data from the systems. The person in this role must have a strong attention to detail and good judgment to help review and consolidate duplicative data and create technology solutions to maintain pristine data over time, leverage automation wherever possible, improve our reporting capabilities. This role requires becoming highly knowledgeable about how data can be leveraged to address business issues and opportunities to assist Foley in improving our competitive position. This is a critical role where outcomes could help impact strategic decision making at the firm. The role also requires building an understanding of leading marketing technologies and contributing to new technology efforts and the continuous improvement of the Experience Database and CRM systems.
Key Responsibilities
- Responsible for the operations of the Experience Database including data quality, continuous improvement, customer feedback incorporation into future enhancements, and day-to-day tracking of usage and data input.
- Track, analyze and report on the Experience database, develop benchmark metrics to track performance, suggest improvements to the system, and find new business opportunities for the firm.
- Manage a queue of requests and tasks through our management systems and the Experience database to ensure ongoing data input and attainment of KPIs for data quality and data input.
- Maintain relevant training guides and best practices documentation and training videos related to the system and data quality. Conduct periodic training in group settings and 1:1 to ensure all users are comfortable with the system and have a good user experience.
- Implement automation, process, and procedure aimed at achieving Key Performance Indicators (KPIs) for data quality improvement. Contribute to continuous updates to those KPIs.
- Enhance the firm's ability to extract data from the system. Identify ways to enhance the ability of end users to extract data with self-service reporting tools. Find and implement new ways to improve the value of reports through improvements to data quality.
- Ensure quality of data across the full lifecycle from input to use to extraction.
- Provide end user support internally to the Business Development and Marketing department as well as to firm lawyers, assistants, and paralegals. Track support and other work in the firm's tracking systems.
- Communicate succinctly and professionally with very strong customer service skills.
- Employ effective time management and organizational strategies to manage multiple tasks at once.
- Highly collaborative and willing to work with others.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or related field required.
- Knowledge of or experience with professional services marketing, business, or related/similar experience is a plus.
- Knowledge of or experience with CRM systems, electronic marketing campaigns, and familiarity with reporting on data and analytics is a plus.
Nice to Have
- Knowledge of or experience with professional services marketing, business, or related/similar experience.
- Knowledge of or experience with CRM systems, electronic marketing campaigns, and reporting on data and analytics.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, or related field.
Benefits & Perks
- Salary ranges provided: Milwaukee: $51,300 to $71,800; Washington D.C.: $61,600 to $86,200.
- Full compensation range based on education, experience, geographic market, and internal pay equity.
Working at Foley & Lardner
Foley & Lardner LLP emphasizes embracing diverse perspectives, developing abilities, and providing opportunities for professional growth. The firm values collaboration, customer service, and continuous improvement, fostering a supportive environment where employees can build meaningful connections and advance their careers.
Job Details
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About Foley & Lardner
Website
foley.com
Company Size
1001-5000 employees
Location
Milwaukee, WI
Industry
Offices of Lawyers
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