Marketing Technology Director

Sedgwick

Shreveport, LA

Full Time

Director

24 days ago

Job Description

About the Role

The Marketing Technology Director at Sedgwick in Shreveport, Louisiana, leads the strategy and management of the company's marketing technology stack. This role involves translating the marketing vision into a technology roadmap, managing marketing automation, reporting, data analysis capabilities, and driving innovation through AI and automation technologies. Sedgwick is a leading risk and claims administration company with a caring culture, recognized as a top workplace and committed to diversity and inclusion.

Key Responsibilities

Develop and implement the marketing technology strategy ensuring alignment with the overall Marketing and Sedgwick's initiatives.
Lead administration of all current marketing tools including email, web design, automation, digital, measurement and SEO (e.g., Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike and Genius Monkey).
Develop new strategies to replace existing tools or enhance existing capabilities.
Evaluate marketing processes and apply best in class tools to improve process efficiency and effectiveness.
Prepare technical and functional evaluation of current CRM capabilities and recommend new tools or processes if needed.
Drive the integration of AI and automation technologies.
Train internal users on tools to achieve strategic objectives.
Educate teams on best practices for analysis and technology by staying current on emerging marketing, GTM technologies and use cases.
Plan the extraction and use of data from tools into other systems to meet key objectives.
Work cross-functionally with CDO, CIO, Sales, Marketing, Pricing, Finance and Client Services to ensure tools are integrated with larger Sedgwick tech stack strategy and plans.

Requirements

Bachelor's degree in Marketing, Business, IT, Engineering or a related field.
8+ years of experience in B2B marketing technology.
Experience creating a martech vision and roadmap for a B2B company.
10+ years overall experience.
Experience leading martech transformation initiatives and driving change within a marketing organization.
Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM).

Qualifications

Experience in creating a martech vision and roadmap for a B2B company.
Experience leading martech transformation initiatives.
Experience in B2B website evaluation, lead generation, and ABM.

Benefits & Perks

Career Development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.

Working at Sedgwick

Sedgwick is a caring, inclusive, and diverse workplace recognized as a top employer, committed to building a workplace that values equity and inclusion. The company emphasizes growth, work-life balance, and making a meaningful impact through innovative solutions and advanced AI-enabled technology.

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