Marketing Technology Lead, Consumer Marketing

About the Role

Key Responsibilities

• Lead the Channel Optimization program, defining and executing the product roadmap for MMM and channel incrementality strategy.
• Develop impact levers to drive consumer brand growth using the Understand, Identify, Execute (UIE) framework.
• Outline product features and deliverables based on a clear understanding of channel optimization, MMMs, and incrementality.
• Leverage data skills, analytics, and domain knowledge to craft effective solutions and develop the product roadmap.
• Collaborate closely with Software and Data Engineering, Data Science, Product Growth, Media, and Brand marketing teams to land impact on business goals.
• Manage execution of the Channel Optimization and new UIE programs from start to finish, ensuring timely and quality delivery.
• Develop hypotheses and partner with team members to create experimentation and testing roadmaps, including designing tests and analyzing results.
• Stay informed on the MarTech ecosystem and industry trends to align insights and anticipate challenges.
• Project manage strategic initiatives including new technologies, privacy requirements, and existing tools evolution.
• Create processes to enable the team to leverage new capabilities, document, and roll out key processes internally and to agency partners.
• Drive long-term growth through data analysis, product ideation, and experimentation to optimize channel performance.

Requirements

• 12+ years of experience in performance marketing and analytics industry.
• Experience working with Marketing Mix Models, Channel Incrementality, and Experimentation.
• Knowledge of brand measurement, brand survey, marketing analytics, and media data.
• Experience with APIs, DSPs, paid social, and digital ad platforms such as DV360, TTD, Xandr, Meta, TikTok, Reddit, YouTube, Snap.
• Proficiency with Third Party Ad Servers (Campaign Manager/Google Marketing Cloud) and rich media technology.
• Proven ability to collaborate and influence across technical and non-technical teams.
• Experience leading projects in a collaborative, matrixed environment.
• Experience working with multidisciplinary teams including software engineers, designers, product managers, and data scientists.
• Proficiency in quantitative analysis for deriving insights from complex datasets.
• Ability to perform exploratory analysis to answer ambiguous questions with minimal guidance.
• Experience managing time-sensitive projects and balancing multiple priorities.
• Bachelor’s degree in marketing, business, technology, or related field, or equivalent work experience.

Nice to Have

• Experience with data querying languages such as SQL.
• Familiarity with Meta's product suite and global go-to-market strategies.
• Understanding of the digital marketing industry.
• Experience with marketing automation platforms, data analytics tools, and performance marketing channels.

Qualifications

• Bachelor’s degree in marketing, business, technology, or related field, or equivalent work experience.

Benefits & Perks

• Base salary ranging from $180,000 to $252,000 per year plus bonus, equity, and benefits.
• Benefits offered by Meta, including health insurance, paid time off, and other perks.