Marketing Technology Specialist

About the Role

Key Responsibilities

• Update and maintain Tuuci's website, including product pages, specifications, and resources.
• Implement HTML/CSS changes, troubleshoot site functionality, and collaborate with vendors or IT on technical issues.
• Ensure website performance across devices, browsers, and regions.
• Upload, organize, and maintain product photography, CAD files, videos, and marketing materials.
• Manage version control and metadata tagging for easy retrieval and accuracy.
• Support digital storytelling through consistent content presentation.
• Build and deploy email campaigns for product launches, dealer communications, and events.
• Manage email templates, ensure mobile responsiveness, and support list segmentation.
• Conduct regular audits to identify broken links, inaccuracies, or UX issues.
• Test new features, tools, and integrations before deployment.
• Configure and maintain analytics tools (e.g., GA4, Google Tag Manager, heatmaps).
• Monitor website and campaign performance to provide actionable insights.
• Support A/B testing initiatives to improve conversion and engagement.
• Manage integrations between web platforms, CRM, and marketing automation tools.
• Ensure seamless data flow between marketing systems to support lead management and reporting.
• Partner with IT and Sales to troubleshoot and optimize integrations.
• Support configuration and testing of AI-powered tools for customer service and internal automation.
• Research and recommend new technologies such as personalization, AR/VR, and virtual showrooms.
• Maintain documentation of systems, processes, and workflows.
• Establish best practices for digital asset organization, content updates, and campaign execution.
• Support training and adoption of marketing technologies across the team.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, or related field.
• 3-5 years of experience in web development, marketing technology, or digital marketing roles.
• Strong skills in HTML/CSS, CMS platforms (e.g., WordPress, Sitecore), and digital asset management.
• Familiarity with CRM and email marketing platforms (Salesforce, HubSpot, Mailchimp, etc.).
• Proficiency with analytics tools (Google Analytics, GA4, GTM) and campaign reporting.
• Experience with QA testing, troubleshooting, and cross-platform optimization.
• Interest in emerging technologies, AI applications, and digital innovation.
• Strong organizational skills with attention to detail and version control.
• Excellent communication skills and ability to collaborate across departments.

Nice to Have

• Experience with AI-powered tools and automation.
• Knowledge of AR/VR and virtual showroom technologies.
• Experience working with international teams and global marketing initiatives.

Benefits & Perks

• Health benefits
• Matching 401(k) retirement plan
• Paid holidays and personal days
• Supportive and welcoming work environment that encourages professional growth and creativity
• Opportunities to make an impact and lead a global brand in an exciting industry