Marketing Transformation Manager

About the Role

Key Responsibilities

• Develop and implement a comprehensive program portfolio strategy that supports the overall objectives of the Marketing & Growth Transformation Office and aligns with organizational goals.
• Support the development of project plans for each initiative, including identification of the 'who' and 'where', timing, recommended stakeholders, KPIs, hand-off and rollout plan.
• Engage with key stakeholders at all levels of the organization to understand their needs, concerns, and expectations, and develop strategies to address these and gain support for transformation initiatives.
• Develop and maintain proper stage gate criteria plans to ensure stakeholders are informed about development across workstreams, dependencies, and shared impacts.
• Identify gaps in the coordination of key transformation workstreams and work cross-functionally to resolve them.
• Monitor and evaluate the progress of initiatives, establish metrics and reporting mechanisms, and implement corrective actions as needed.
• Manage resistance to change by proactively identifying potential sources of resistance, addressing concerns, and developing strategies to maximize employee buy-in.
• Continuously identify opportunities for improvement in the program management process, applying lessons learned and adapting strategies accordingly.
• Facilitate preparation of materials for readouts and workshops.

Requirements

• Bachelor's degree in Marketing or a related field; Master's degree preferred.
• A minimum of 5 years of marketing or transformation experience.
• Experience working at a large multi-product company.
• Proven project management skills, including coordinating multiple workstreams with complex dependencies.
• Proven change management skills, including coordinating cross-functional teams and managing end-to-end delivery of complex initiatives.
• Strong strategic thinking and problem-solving skills.
• Exceptional communication and interpersonal skills to engage and influence stakeholders at all levels.
• Experience with program management methodologies, such as Six Sigma, Agile, or CPM is a plus.
• Collaborative mindset and willingness to work closely with the team.
• Change agent capable of driving positive cultural change.

Nice to Have

• Experience with program management methodologies such as Six Sigma, Agile, or CPM.

Qualifications

• Bachelor's degree in Marketing or a related field; Master's degree preferred.
• Minimum of 5 years of marketing or transformation experience.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts on AT&T products and services