Marketing VP - Sr Director of eCommerce

About the Role

Key Responsibilities

• Develop and execute a companywide eCommerce strategy that aligns with Herff Jones' overall business objectives and growth goals.
• Elevate the customer experience by creating a seamless, user-friendly, and mobile-optimized online journey for students, parents, alumni, and schools.
• Drive digital revenue growth by expanding online sales channels, improving conversion rates, and introducing new digital offerings.
• Lead eCommerce innovation by staying ahead of consumer trends, digital marketing strategies, and emerging technologies in retail and education markets.
• Integrate eCommerce with sales teams and ISP model, ensuring digital tools complement and enhance the efforts of independent sales partners.
• Strengthen cross-functional alignment with channel, marketing, product, operations, and IT to ensure smooth execution of eCommerce initiatives.
• Leverage analytics and data-driven insights to optimize site performance, improve customer engagement, and inform strategic decisions.
• Collaborate with marketing teams to expand and enhance digital marketing and merchandising capabilities, including SEO, paid media, personalization, and product presentation.
• Enhance operational processes by streamlining order management, fulfillment, and customer service within the eCommerce channel.
• Build and lead a culture of continuous improvement by testing, measuring, and iterating on digital initiatives to accelerate growth.

Requirements

• Bachelor's degree in Business, Marketing, eCommerce, Digital Marketing, Information Systems, or a related field.
• Minimum of ten years of experience in B2B eCommerce or digital sales enablement.
• At least 3 years of experience in a leadership role within digital commerce or eCommerce.
• Proven success in leading eCommerce strategy and execution within a mid-to-large sized organization.
• Experience in both B2B and B2C environments, with familiarity supporting a 1099 sales model considered a strong plus.
• Strong ability to build and sustain cross-functional relationships across sales, marketing, IT, operations, and product teams.
• Ability to operate effectively in fast-changing, undefined, or rapidly scaling environments.

Nice to Have

• Master's degree (MBA or related) with emphasis on strategy, digital commerce, or marketing.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum of ten years of experience in B2B eCommerce or digital sales enablement.
• At least 3 years in a leadership role.

Benefits & Perks

• Salary range of $140,000 to $220,000 per year DOE.
• Opportunity to lead digital transformation in a historic and innovative company.
• Remote work flexibility with location in Indianapolis or remote.