Marketing—Digital Ads Specialist

Project World Impact

Saint Charles, IL

Full Time

Mid Level

40k-50k

17 days ago

Job Description

About the Role

Project World Impact (PWI) is a digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through digital marketing solutions.

Key Responsibilities

Plan, execute, and optimize paid campaigns (search, display, remarketing, and social); implement A/B tests and landing page improvements to drive ROI.
Build and manage campaigns by objective, audience, and product using Google Ads, Bing Ads, and Meta Ads Manager.
Use GA4, Google Tag Manager, and Looker Studio to track KPIs, analyze performance, and guide data-backed decisions.
Create and manage email campaigns in Mailchimp, HubSpot, or Constant Contact to boost engagement and conversions.
Conduct audits, keyword research, and develop content strategies to increase organic traffic and support inbound marketing.
Manage both paid and organic content on Facebook, Instagram, LinkedIn, and X/Twitter.
Collaborate with clients on strategy, campaign updates, and performance insights.

Requirements

Must work on-site at our Saint Charles, IL office (not remote or hybrid).
1+ years in digital marketing, PPC/SEM, Google Ads, and client communication.
1+ year with Google Analytics, Google Tag Manager, Looker Studio.
2+ years with email marketing platforms and paid/organic social media.
Experience with A/B testing, landing page optimization, and project management.
Deep knowledge of Google Ads, Meta Ads, SEO, and CRM/email tools.
Proven ability to manage budgets and optimize for ROI.
Strong analytical mindset with KPI tracking and campaign optimization.
Excellent communication and project management skills.
Bachelor's in Marketing, Business, Communications, or related field (preferred).

Nice to Have

Experience with Google Analytics, Google Tag Manager, Looker Studio.
Experience with email marketing platforms and paid/organic social media.
A/B testing, landing page optimization, and project management experience.

Qualifications

Bachelor's in Marketing, Business, Communications, or related field (preferred).
1+ years in digital marketing, PPC/SEM, Google Ads, and client communication.
1+ year with Google Analytics, Google Tag Manager, Looker Studio.
2+ years with email marketing platforms and paid/organic social media.

Benefits & Perks

Health insurance
Dental insurance
Vision insurance
401(k) and 401(k) matching
Paid time off
Flexible schedule
Life insurance

Working at Project World Impact

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive, enjoyable environment. Expect plenty of laughter, fun, and silliness as we work together to achieve our goals and celebrate our successes as a team. PWI Values Centered on Christian Values and Ethics. Vision: Dedication, Deliver Wow, Create Fans, Extreme Ownership, Improve Yourself, Drive Continuous Improvement, Think Outside The Box, Pursue Excellence, Push Critical Success Factors.

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