Marketplace Integrated Marketing Lead

About the Role

Key Responsibilities

• Lead integrated marketing strategy and execution for Marketplace supply and demand, aligning closely with Product Marketing, Partner teams, and Software Development Company outreach to meet business goals.
• Design and deliver digital-first, full-funnel campaigns—across web, blog, social, webinars, events, and video—to drive awareness, engagement, app creation, agent publication, and marketplace adoption.
• Develop targeted customer journeys and nurture paths for developers, partners, and technical audiences, guiding them from interest through building and publishing on Marketplace.
• Collaborate across Marketing, Engineering, Partner, and Field teams to deliver unified messaging, scalable acquisition and nurture programs, and growth loops for the marketplace ecosystem.
• Leverage insights, research, and developer feedback to optimize messaging, inform targeting, and fuel campaign refinement.
• Measure and report performance across engagement, acquisition, publication velocity, and downstream demand; partner with analytics and product teams to refine strategy based on results.
• Contribute to quarterly and fiscal planning by identifying opportunities for investment and scalable impact within the Marketplace lifecycle.
• Embodies company culture and values.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, event management, marketing strategy, business planning, or related work experience OR equivalent experience.
• 3+ years of experience in Business to Business (B2B) or technology marketing—ideally within the cloud ecosystem or working with independent software vendors (ISVs)—with a strong track record of developing and executing multi-channel marketing campaigns.
• Additional or preferred qualifications include a Master's Degree in relevant fields AND 2+ years integrated marketing experience, or a Bachelor's Degree AND 5+ years of relevant experience.

Nice to Have

• Experience working within the cloud ecosystem or with independent software vendors (ISVs).
• Experience in digital, relationship, social media, and campaign marketing.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
• 3+ years of relevant experience in integrated marketing, B2B or technology marketing.

Benefits & Perks

• Role offers a competitive base pay range USD $106,400 - $203,600 per year across the U.S., with higher ranges in specific locations such as San Francisco Bay area and New York City.
• Certain roles may be eligible for benefits and other compensation.
• Additional benefits and pay information available at: https://careers.microsoft.com/us/en/us-corporate-pay