MarTech Solutions Architect

About the Role

Key Responsibilities

• Lead the design and architecture of end-to-end MarTech solutions for client projects.
• Deep dive into and understand the client ecosystem, data flow, tools at play, and available processes related to use cases.
• Evaluate client needs and recommend best-fit technologies and integration strategies.
• Provide cross-platform expertise across platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze, Segment, Tealium, and others.
• Translate marketing strategies into functional technology requirements and solutions.
• Guide implementation teams and ensure technical solutions are aligned with business objectives.
• Collaborate with data science, analytics, and engineering teams to ensure seamless data flows and activation.
• Conduct MarTech audits and capability assessments to inform roadmaps and platform improvements.
• Stay current with industry trends and new technologies to continually enhance Blend360's MarTech offerings.
• Present architectural solutions and roadmaps to stakeholders and executive teams.
• Design and maintain unified customer profiles across platforms and touchpoints.
• Lead schema design for customer data models.

Requirements

• 5+ years of experience in marketing technology, digital architecture, or marketing operations.
• Proven experience across multiple MarTech platforms (e.g., Adobe, Salesforce, CDPs, CRMs, automation tools).
• Deep understanding of the MarTech and AdTech spaces and the data found within.
• Strong understanding of Identity Resolution (IDR), including deterministic and probabilistic matching, cross-device tracking, and the use of customer identifiers (e.g., email, MAID, cookie IDs, hashed PII) to create unified customer profiles across platforms and channels.
• Strong understanding of customer data platforms (CDPs), tag management, identity resolution, and cross-channel orchestration.
• Proficiency in systems integration, API management, and data workflows.
• Hands-on experience with marketing automation, campaign execution, and analytics tools.
• Ability to translate complex technical topics into business-friendly language.
• SQL proficiency; ability to query Snowflake, BigQuery, or similar.
• Experience with CMPs (Consent Management Platforms) and designing privacy-aware systems respecting opt-ins, consent flags, and regional legal frameworks.
• Familiarity with cloud platforms (AWS/GCP/Azure), especially services related to data and identity (e.g., AWS Cognito, GCP Identity Platform).
• Exceptional communication and stakeholder management skills.
• Experience working in a consulting, agency, or client-facing environment is a plus.
• Bachelor's degree in Marketing, Computer Science, Information Systems, or a related field; relevant certifications are a bonus.

Nice to Have

• Relevant certifications in marketing technology or related fields.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, or a related field.