Media Analyst

Publicis Groupe

Chicago, IL

Full Time

Mid Level

3 days ago

Job Description

About the Role

The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for a national automotive client. The role involves working closely with account, media, creative, and technology teams to produce performance reports, provide optimization recommendations, oversee media partners, and ensure data accuracy. The position is preferred to be based in Chicago, IL, but remote candidates are also welcome to apply.

Key Responsibilities

Design, analyze, and interpret data reports from multiple sources (social, search, and programmatic), both quantitative and qualitative.
Work closely with publishers and partners to ensure accuracy in reported numbers and to provide performance and optimization oversight.
Perform data cleansing and consolidation to build out and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.).
Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement.
Monitor trends and uncover opportunities for analytics, media, and account teams.
QA and improve tracking processes across different teams: tagging, trafficking, and reporting.
Troubleshoot technical issues related to reporting and performance glitches.
Design and implement digital dashboards for internal and external use.
Translate technical findings into clear story narratives and actionable insights about campaign performance, including preparing client-facing presentations.
Collaborate with the media team to enhance client reporting and performance measurement.
Conduct detailed analysis work when required.
Influence internal and external stakeholders to utilize data-driven insights for strategic decisions.
Proactively seek new information and stay current with digital marketing industry trends, metrics, and competitive activities.

Requirements

4+ years of experience in a quantitative data-driven field.
Experience working with cross-functional teams across multiple marketing disciplines.
Ability to multi-task and develop ideas in a fast-paced, deadline-driven environment.
Experience with eCommerce and/or automotive industries is strongly preferred.
Fundamental understanding of attribution analysis, including multi-touch attribution.
Understanding of data visualization principles and experience building dashboards.
Strong quantitative and qualitative skills with proven data interpretation abilities.
Experience with ad-serving and web analytics tools such as Adobe Analytics and Google Analytics.
Experience with social platform reporting tools such as Facebook Ads reporting or Sprinklr reporting is a plus.
Knowledge of BI/Data visualization tools (Tableau is a must, Domo, etc.).
Familiarity with web technologies such as HTML and JavaScript is a plus.
Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents.

Nice to Have

Experience in social platform reporting tools such as Facebook Ads reporting or Sprinklr reporting.
Familiar with web technologies such as HTML and JS.

Qualifications

4+ years of experience in a quantitative data-driven field.

Benefits & Perks

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Working at Publicis Groupe

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. We recognize and reward success, always putting our employees first. We believe that our differences make us stronger, fostering belonging and creating equitable & inclusive experiences for all talent.

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