Gray TV logo

MEDIA EXECUTIVE (ASSO) - WGGB

Gray TV

Springfield, MA
Full Time
Mid Level
2 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, Gray Digital Media, video production companies, and studio facilities. WGGB is part of Gray Media and serves the Pioneer Valley with major network affiliates and a strong digital presence, leading in local programming, news coverage, and live sporting events.

Key Responsibilities

  • Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
  • Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
  • Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
  • Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client's objectives.
  • Manage a robust sales pipeline and forecast revenue accurately using CRM tools, working independently and collaboratively.
  • Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
  • Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Requirements

  • Bachelor's degree or equivalent work experience preferred.
  • Minimum 2-5 years of outside sales experience, preferably in media or digital advertising.
  • Strong prospecting and closing skills, with a self-starter mentality.
  • Excellent communication, presentation, and interpersonal skills.
  • Comfortable with fast-paced, performance-driven environments.
  • Proficiency with Microsoft Office Suite; experience with Wide Orbit and CRM systems (Matrix) is a plus.
  • Strong organizational skills and a customer-first approach.

Nice to Have

  • Experience with Wide Orbit and CRM systems (Matrix).

Qualifications

  • Bachelor's degree or equivalent work experience preferred.

Benefits & Perks

  • Competitive base salary + commission + performance bonuses - you control your income.
  • Access to ongoing training and tools to grow professionally and succeed.

Working at Gray TV

Be part of a winning team in a supportive, creative, and collaborative culture.

Apply Now

Job Details

Posted AtSep 4, 2025
Job CategoryAccount Management
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Gray TV

Website

gray.tv

Company Size

5001-10000 employees

Location

Springfield, MA

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches