Media Senior Manager

About the Role

Key Responsibilities

• Manage a team in the development and implementation of paid social media campaigns to drive efficient new customer acquisition and grow brand awareness.
• Lead strategy and execution within paid social channels such as Meta, Snap, TikTok, X, and Reddit, developing a close relationship with platform partners.
• Execute, manage, and optimize paid social media campaigns to meet or exceed benchmarks across multiple KPIs such as conversion and reach.
• Demonstrate expertise on performance management and social best practices.
• Develop and oversee a robust test and learn framework centered around incrementality, bid strategies, audience segmentation, and creative optimization.
• Recommend new paid media tactics, concepts, and approaches to senior stakeholders based on the changing Paid Social landscape.
• Collaborate cross-channel with the larger paid media team to align on performance trends for holistic success.
• Work cross-functionally with Acquisition, Customer Marketing, Brand, and Analytics teams to launch audience tests.

Requirements

• 6+ years of Paid Social Media experience at an agency or in-house preferred.
• Deep knowledge and expertise of social platforms such as Meta, Snap, TikTok, X, and Reddit.
• Comprehensive in-platform knowledge of social buying, campaign setup, optimization techniques, and attribution.
• Strong people management skills with a desire to develop and grow junior team members.
• Experience with performance marketing campaigns.
• Experience with mobile app tracking solutions preferred (e.g., AppsFlyer).
• Knowledge of iOS privacy restrictions and experience operating within those restrictions.
• Ability to assess opportunities strategically and make data-driven decisions to improve performance.
• Excellent strategic planning skills with the ability to prioritize and execute high-impact campaigns.
• Flexibility and ability to work in a fast-paced, dynamic environment.
• Strong communication skills, positive attitude, and collaborative mindset.

Nice to Have

• Experience with mobile app tracking solutions such as AppsFlyer.

Qualifications

• Relevant experience in paid social media marketing.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO and sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match.
• Commuter benefits, pet insurance, and more.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable laws.