Media Supervisor- Paid Search & Performance Media

WPP

Cleveland, OH

Full Time

Senior

60k-140k

8 days ago

Job Description

About the Role

The Paid Media Supervisor at VML is responsible for media planning, buying, and day-to-day management across Paid Search, Paid Social, and Programmatic channels. The role involves maintaining and analyzing campaign performance data, assisting in department strategy development, and ensuring timely and accurate campaign delivery. This position primarily focuses on Paid Search within a dynamic, innovative agency environment that values creativity, technology, and diverse perspectives.

Key Responsibilities

Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
Work collaboratively with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
Create and refine internal and client-facing performance reports and conduct in-depth analyses of marketing campaigns.
Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
Assist in training junior staff on tactical execution, processes, working across teams, team policy and job expectations.
Oversee strategic execution of media campaigns for junior team members and ensure all media plans are in market and deadlines are met.
Present recommendations to managers, clients, and prospects.
Actively manage optimizations to ensure client success.
Assist in managing tagging and tracking URLs.
Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Trade Desk, DV360, and others.
Mentor and train junior team members, responsible for their career growth, and manage 1-2 media team members.

Requirements

6+ years in a paid media role, digital or media agency experience required.
Strong understanding of Paid Search, Programmatic, and Paid Social.
Hands-on experience with platforms such as Google Ads, Bing Ads, DV360, TradeDesk, Meta.
Strong software skills including Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access) and ability to quickly learn new tools.
Familiarity with conversion tracking methodologies.
Knowledge of web analytics tools such as Google Analytics, Omniture, Coremetrics.
Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Nice to Have

Experience working in a fast-paced, client-centered environment.
Ability to handle multiple assignments with effective resolution of conflicting priorities.
Exceptional problem-resolution skills and creative thinking.

Qualifications

Educational background is not explicitly specified, but extensive experience (6+ years) in paid media roles is required.

Benefits & Perks

Full spectrum of group health coverage options (medical, dental, vision).
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
Variety of paid time off offerings supporting work-life balance and wellness.
Growth-oriented opportunities with training and development through VML and WPP.

Working at WPP

VML fosters a culture of innovation, connection, belonging, and diversity. The company values positivity, active listening, creative bravery, and an inclusive community. They promote a hybrid work environment with an emphasis on collaboration, creativity, and continuous growth through feedback and training.

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