Mgr Social Media & Marketing NX

About the Role

Key Responsibilities

• Build and maintain all social media accounts for the hotel outlets on Facebook, Twitter, and other social media sites.
• Identify target markets and reach out to consumers through social media.
• Create video and photography content to promote the hotel.
• Track social media analytics and report results to upper management.
• Manage content updates for multiple outlet websites.
• Develop interesting and engaging social media posts aligned with the company brand and customers.
• Monitor market trends, best practices, and competitors to develop successful social media strategies.
• Complete daily posts on platforms such as Facebook and Twitter, including event announcements and other relevant content.
• Formulate high-quality visual and written content for social media campaigns.
• Monitor the company's brand on social media and build brand awareness by engaging relevant influencers.
• Manage online communities to ensure respectful engagement and respond to comments/questions.
• Analyze data to evaluate the success of social media campaigns.
• Design and illustrate concepts for social media content and submit for approval.
• Coordinate with outside agencies for special events and promotions.
• Organize and execute special events with food and beverage and hotel leadership teams.
• Promote and sell private function space and restaurant specials to the local community.
• Maintain all websites and online programs used internally.

Requirements

• Excellent written and verbal communication skills, with strong editing and creative abilities.
• Extensive knowledge of social media platforms including Facebook, Twitter, YouTube, and others.
• Degree in Communication, Marketing, or a related field.
• Experience working in the social media field, preferably with restaurants.
• Ability to organize and prioritize workflow independently.
• Knowledge of photography, video, and graphic design principles, including use of Adobe Illustrator and other design tools.
• Experience developing social media strategies and brand voice for different platforms.
• Understanding of marketing, multimedia design, and corporate identity.
• Ability to create graphics and layouts for brand assets.
• Strong visual sense and ability to give and receive constructive criticism.
• Ability to perform daily social media posting and account management.
• Ability to demonstrate initiative, problem-solve, and perform research.

Nice to Have

• Experience working with restaurants is preferred.
• Knowledge of graphic and web design.

Qualifications

• Bachelor's degree (Required).
• At least 1 year of experience working in the social media field.

Benefits & Perks

• Onsite position at a recently restored, award-winning hotel.
• Opportunity to work in a historic and modern environment with high-quality amenities.
• Participation in community events and promotions.