Multimedia Content Specialist

Didlake

Manassas, VA

Full Time

Mid Level

12 days ago

Job Description

About the Role

Under the direction of the Vice President of Strategic Growth & Engagement, the Multimedia Content Specialist helps in leading the organization's multimedia strategy and execution for internal and external communications. This individual works collaboratively with department heads and SMEs to develop content; leads production; coordinates reviews; and distributes final content on various internal and external channels. The ideal candidate has experience creating and managing social media and multimedia assets, supporting internal communications, and optimizing content for different audiences. They must be an enthusiastic, energetic team player interested in playing a critical role within the department and organization, with strong interpersonal and communication skills, highly organized, collaborative, reliable, and able to work independently and in a team environment.

Key Responsibilities

Contribute to the development and execution of an annual communications plan.
Lead multimedia content strategies across internal and external platforms, in alignment with the communications plan.
Oversee video and audio production, including recording and editing videos for websites, podcasts, webinars, newsletters, social media and internal communications channels.
Drive brand awareness and engagement through impactful multimedia content.
Maintain a content calendar and coordinate publishing schedules.
Oversee photography and organize and maintain a digital photo library.
Develop engaging content in a variety of formats, such as articles, video scripts and digital assets.
Work collaboratively with cross-functional teams and maintain a content workflow that aligns with project priorities and deadlines.
Attend corporate and community events to take photos or video footage and develop written stories or videos as appropriate.
Analyze engagement metrics to refine content strategy.
Research best practices for multimedia content and identify opportunities to improve user experience and engagement.
Coordinate with graphic designers for appropriate imagery and graphics.
Ensure consistency in tone, style, branding and messaging across campaigns.
Create social media strategies and execute campaigns.
Manage brand identity, visual storytelling, and multimedia content production.
Design visual assets for social media, print, and digital materials.

Requirements

Experience creating and managing social media and multimedia assets.
Supporting internal communications and optimizing content for different audiences.
Excellent writing and editing skills.
Strong interpersonal and communications skills.
Highly organized and collaborative.
Reliable self-starter with the ability to work independently and in a team environment.
Ability to work in an office setting with routine travel to other locations and for meetings and events.