New Product Development Marketing Specialist

About the Role

Key Responsibilities

• Participate in and support the annual planning process, including financial and business analysis, consumer planning, agency collaboration, and P&L development with sales and profit objectives.
• Support in developing the overall vision for the product pipeline, development strategies, and product portfolio mix.
• Support directing consumer research strategies and execute in partnership with Consumer Insights.
• Assist in developing compelling stories with Sales and Consumer Insights teams for high-quality, insights-driven solutions tailored to retailer or channel needs.
• Serve as the 'voice' for the assigned brand portfolio for all key constituencies, including sales, R&D, regulatory, operations, and finance.
• Understand and lead product management and development from inception to discontinuance for assigned products.
• Identify, evaluate, and develop business-building ideas, working with team members to execute plans that meet investment criteria.
• Work to gain alignment and buy-in from cross-functional partners on key initiatives.
• Provide analysis of business performance, including shipment and consumption data, to inform strategic decisions and future planning.
• Ensure compliance with all company policies and demonstrate safe work practices.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 3-5 years of relevant work experience with a strong track record of increasing responsibility.
• Experience assisting in new product development from concept to market introduction.
• Experience in developing and executing annual marketing plans, including advertising, media, and consumer promotion.
• Experience in developing pricing strategies and managing product P&Ls.
• Solid grasp of consumer research methodologies.
• Strong written and oral communication skills.
• Solid analytical skills.
• Teamwork approach and strong leadership qualities.
• Passion for results and creative abilities.
• Proficiency with traditional business software applications (MS Office, etc.).
• Strong presentation skills.
• Maturity to train and develop subordinates.
• Entrepreneurial spirit.

Nice to Have

• Experience working closely with sales and other functional departments.

Qualifications

• Bachelor's degree (required)
• MBA (strongly preferred)