North America Campaign & Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage a robust campaign and email marketing program to support marketing ambitions
• Develop and implement digital marketing efforts to drive lead generation and enhance customer engagement aligned with a defined marketing strategy
• Manage and work within a robust set of marketing tech stack tools, ensuring that all campaigns are aligned with internal requirements
• Work both locally and globally to ensure program deliverables are aligned with best practices
• Monitor and report on digital marketing results and user metrics
• Work within and across teams to ensure digital marketing efforts are on budget and on time
• Design paid media plans within the assigned scope and drive accountability to deliver content across channels and to varied personas

Requirements

• Bachelor's degree or equivalent experience (MBA or advanced degree is a plus)
• Minimum of 3 years' experience with digital marketing programs, ideally in a corporate environment, with a proven record of developing high-impact campaigns across the paid media digital landscape
• Familiarity with vendor management and partnering with internal and external stakeholders
• Excellent analytical, data analysis capabilities and project/program management skills
• Ability to challenge existing assumptions, experiment, and develop innovative strategies and solutions
• Experience working in marketing in some related capacity
• Strong initiative, adaptability, and focused attention to detail
• Self-motivated and able to work independently