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North America GTM Product Marketing Manager - New York North America GTM Product Marketing Manager - New York

Tiktok

New York, NY
Full Time
Senior
128k-249k
4 days ago

Job Description

About the Role

The North America GTM Product Marketing Manager at TikTok is responsible for training, marketing, operational processes, and demand-generation efforts. The role involves analyzing market trends, diagnosing business challenges, identifying client needs, and developing strategies to grow adoption and revenue. The manager will lead alignment and execution across key stakeholders, partnering with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Key Responsibilities

  • Analyze market trends, diagnose business challenges, and identify client needs.
  • Develop short- and long-term strategies to grow adoption and revenue.
  • Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
  • Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Requirements

  • 7+ years of direct experience in product marketing, strategy & operations, or a related field.
  • Proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
  • 5+ years of experience in performance advertising.
  • Ability to influence product teams, executive leadership, and cross-functional partners.
  • Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
  • Comfort engaging with both technical and business stakeholders at all levels.
  • Excellent problem-solving, documentation, presentation, communication, organizational, and analytical skills.
  • Experience applying skills in cross-functional and global contexts.

Nice to Have

  • Strong track record of influencing product teams, executive leadership, and cross-functional partners.
  • Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
  • Comfort engaging with both technical and business stakeholders at all levels.
  • Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
  • Quick learner with strong judgment, creativity, and strategic thinking.
  • Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Qualifications

  • Educational background or certifications are not explicitly specified, but extensive experience in product marketing and related fields is required.

Benefits & Perks

  • Base salary range of $128,000 - $248,889 annually, with potential for bonuses, incentives, and stock units.
  • Employees have day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits.
  • 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated upon hire).
  • Hybrid work environment supported.
  • Comprehensive parental leave policy and fertility treatment with a $20,000 lifetime maximum.

Working at Tiktok

TikTok emphasizes diversity and employee well-being, supporting employee resource groups including WOMEN ERG, offering hybrid work, counseling through EAP, and a Headspace subscription. The company values gender diversity, fair treatment, and supportive management, with high employee satisfaction ratings based on anonymous reviews.

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Job Details

Posted AtSep 4, 2025
Job CategoryProduct Marketing
Salary128k-249k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Tiktok

Website

tiktok.com

Location

New York, NY

Industry

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

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