OEM Dealer Digital Advisor - Western US

About the Role

Key Responsibilities

• Act as the trusted digital advisor to the OEM's Dealer body conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the Dealers sales and service business.
• Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM and Google AdWords.
• Support and train Dealers and regional teams on digital marketing products, services and best practices.
• Stay up to date on the latest digital trends and align dealers with the programs digital products and services.
• Conduct regular reporting on digital performance metrics to identify opportunities within Dealers and Zones.
• Engage and educate Dealer body on Digital Marketing Strategy and best-practices.
• Drive efficiencies in dealer processes and best-practices to increase sales and participation in the program.
• Work with dealers to problem solve digital marketing concerns.
• Consult with dealers to educate on OEM Digital systems and processes.
• Support departmental goals and operational activities in partnership with leadership.
• Participate in organizational goal setting and establishing objectives for the OEM Digital Solutions team.

Requirements

• Minimum of 4+ years' experience working directly with Dealerships in digital marketing.
• 3+ years working in the automotive industry with some experience in automotive digital marketing companies preferred.
• General understanding of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Experience working with Dealers or Dealer groups on digital marketing programs, consulting, or executing campaigns.
• Engaging personality with the ability to connect with a diverse range of people.
• Self-starter with the ability to manage multiple projects.
• Ability to lead internal and external meetings and ensure discussions stay on track.
• Excellent verbal and written communication skills and confident with group presentations.
• Ability to identify risks and work with leadership to resolve conflicts.
• Superior analytical and organizational skills with attention to detail.
• Take ownership and accountability over processes to ensure success.
• Must be able to travel up to 80% across the Western United States.

Nice to Have

• Experience working in automotive digital marketing companies.
• Experience in automotive digital marketing at the dealership level.

Qualifications

• Educational background is not explicitly specified but implied experience in digital marketing and automotive industry.

Benefits & Perks

• Opportunity to grow by working on various OEM programs.
• Potential future OEM direct roles for the right candidate.
• Work in a leader-led, remote-first environment with flexibility and performance-based rewards.
• Time off and work-life balance supported.