OEM Dealer Digital Advisor - Western US

About the Role

Key Responsibilities

• Act as the trusted digital advisor to the OEM's Dealer body conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the Dealers sales and service business
• Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM and Google AdWords
• Work independently while keeping the management team advised on accomplishments
• Provide support and training to both Dealers and regional teams on digital marketing products, services and best practices
• Stay up to date on the latest digital trends and align dealers with the programs digital products and services
• Conduct regular reporting on digital performance metrics with the goal to identify opportunities within Dealers and Zones
• Understand cross tier program benefits and communicate these with dealers
• Engage and educate our Dealer body on Digital Marketing Strategy and best-practices
• Have an in-depth knowledge of lead management and customer communication processes
• Drive efficiencies in dealer process and best-practices to increase sales and participation in program
• Work with dealers to problem solve digital marketing concerns
• Consult with dealers to educate on OEM Digital systems and processes
• Support departmental goals and other operational activities in partnership with leadership
• Actively participate in organizational goal setting and establishment of organizational objectives for the OEM Digital Solutions team

Requirements

• Minimum of 4+ years' experience working directly with Dealerships in digital marketing
• 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred
• General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people
• Self-starter with ability to manage multiple projects
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
• Ability to deliver instructions in a clear and concise manner; providing the proper materials and documentation when necessary
• Excellent verbal and written communication skills and confident with group presentations
• Identify risk and work with other leader and internal group to resolve conflict
• Superior analytical and organizational skills and demonstrated ability to pay attention to details
• Take ownership and accountability over the process ensuring success
• OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership
• Must be able to travel: Up to 80% across the Western United States

Nice to Have

• Experience working in automotive digital marketing companies
• Experience in automotive industry roles related to digital marketing

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing and automotive industry roles is required

Benefits & Perks

• Opportunity to grow by working on various OEM programs
• Potential future OEM direct roles for the right candidate
• Leader Led, Remote First work environment
• Foster Flexibility, Reward Performance, Time Off Matters