Offsite Programmatic Product Manager - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Own and drive the development, execution, and continuous optimization of programmatic offsite advertising products.
• Work closely with cross-functional teams including engineering, creative, sales, and data science to bring new products to market.
• Ensure offsite ads perform to the highest standards in relevance, effectiveness, and scalability.

Requirements

• 5+ years in product management, with a focus on digital advertising, programmatic offsite, and AdTech.
• 5+ years of technical proficiency with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement.
• 5+ years of analytical skills with a data-driven approach to decision-making and experience handling large data sets.

Nice to Have

• Demonstrated ability to adapt swiftly to evolving priorities and challenges.
• Proactive in identifying and driving projects forward independently within a fast-paced environment.
• Ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects.
• Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
• Passion for understanding user behavior, advertiser needs, and trends in digital advertising.
• Experience with analytics tools and A/B testing methodologies.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or related field, or equivalent (4 years' experience and High School Diploma/GED).
• MBA or relevant Master's degree is preferred.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.