Online Reputation Marketing Analyst-Remote

About the Role

Key Responsibilities

• Implement ORM Strategies: Execute established online reputation strategies to manage online sentiment across multiple media outlets and online reputation sites (Google My Business, Yelp, etc.).
• Business Listing Management: Manage enterprise business listings across various platforms to ensure accuracy, consistency and optimization.
• ORM Resource Management: Create, maintain and update the ORM resource library to support team initiatives.
• Real-Time Monitoring: Monitor and respond to online comments, private messages, and reviews across online channels and forums.
• Program Maintenance: Manage the day-to-day maintenance of the reputation-monitoring program in collaboration with third-party vendors, including user management, location updates and issue troubleshooting.
• Program Support: Assist with vendor module setup, training and collateral creation to enhance ORM activities.
• Help manage ORM vendor and ensure all key program milestones are completed on or ahead of schedule.
• Field Team Support: Serve as account manager to facilities and practices, providing ongoing support including technical troubleshooting and guidance.
• Training Sessions: Conduct live and recorded training sessions for field team members to ensure proficiency in ORM strategies and tools.
• Track and report ROI of the online reputation management program, developing actionable reports on key trends and next steps.
• Partner with social media, SEO, digital marketing teams to ensure cohesive online marketing strategies.
• Identify opportunities to enhance the ORM program and improve efficiency.
• Demonstrate ability to enhance facility's online presence.

Requirements

• Bachelor's degree in Marketing.
• 3+ Years of marketing experience.
• Strong digital marketing and understanding of the ORM landscape.
• Experience with Press Ganey, Reputation Management or similar online consumer experience technology.
• Excellent written and oral communication skills.
• Close attention to detail.
• Ability to design and develop solutions to meet requirements.
• Detail-oriented and analytical with strong organization skills.
• Ability to communicate effectively with individuals at various levels within the organization, including senior hospital leadership.
• Strong project management skills.
• Highly motivated with the ability to work independently.
• Must be comfortable with data analysis and able to use data to make recommendations.

Nice to Have

• Previous healthcare experience.

Qualifications

• Bachelor of Marketing

Benefits & Perks

• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Family leave
• Vision insurance
• 401(k) matching
• Employee discount
• Gym membership
• Opportunities for advancement
• Loan assistance
• Comprehensive benefits including life, accident, critical illness, hospital indemnity insurance, short- and long-term disability
• Mental, physical, and financial wellness programs
• Ongoing learning and career advancement opportunities