Paid Media Specialist

About the Role

Key Responsibilities

• Own the buying, execution, and optimization of paid campaigns across multiple paid media channels.
• Ensure campaign delivery, performance, and client goals are being fulfilled as scheduled.
• Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed client KPIs.
• Optimize campaigns on a daily basis, and suggest creative changes when needed.
• Provide paid media budget recommendations to the planning and client services team based on targeting capabilities, audience sizes, and KPIs.
• Deliver monthly client reports, verify data accuracy, and provide analyses.
• Own tactical campaign management including campaign structure and budget allocations.
• Experience using standard campaign builds and fluency with AI-intermediated buying.
• Familiarity with programmatic and publisher direct media buying.
• Communicate effectively with internal teams and clients, develop strong relationships, and represent the agency positively.

Requirements

• 3-5 years of experience as a paid media buyer executing across digital media platforms and publisher direct media buying.
• Strong understanding of digital media platform management technology, from implementation to daily management of optimization features.
• Experience and ability to perform data analysis along with strong Excel skills.
• Strong quality assurance abilities with an eye for detail.
• High levels of integrity, autonomy, and self-motivation.
• Enjoy working in a fast-paced and collaborative environment.
• Strong organizational skills and effective management of multiple projects.
• Excellent interpersonal and presentation skills, demonstrating energy and passion for the work.
• Effective problem-solver and generator of innovative solutions.
• Proficient in Microsoft Office applications.
• Bachelor's degree.

Nice to Have

• Experience with AI-intermediated buying.
• Familiarity with programmatic and publisher direct media buying.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Not explicitly specified in the description.