Paid Media Specialist - Cardio Partners

Bound Tree Medical

Columbus, OH

Full Time

Mid Level

12 days ago

Job Description

About the Role

Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers' emergency preparedness needs are met via Cardio Partners' nationwide CPR training courses and state-of-the-art program management services. The role is based in Columbus, Ohio, with an office schedule from Monday to Thursday and remote work on Fridays starting September 1, 2025.

Key Responsibilities

Support SEM Manager in campaign set up, strategy development, organization, and campaign management.
Oversee day-to-day budget management of multiple ad accounts with similar KPI goals, ensuring accurate pacing in accordance with business objectives.
Proactively pull and analyze performance reports, providing insight and optimization recommendations surrounding campaign trends, asset performance, and search query data.
Conduct weekly, monthly, and quarterly quality assurance (QA) checks to ensure ad accounts are healthy.
Write ad creative based on briefing materials, landing page content, and internal direction.
Traffic, upload, QA, and launch ad hoc SEM initiatives.
Collaborate with the marketing team to align search strategy with SEO & sales initiatives.
Identify opportunities to implement and test new strategies with vendor partners, including Google and Microsoft.
Stay current on SEM trends, best practices, and new tools.
Support the content needs of product launches, feature rollouts, and special campaigns.

Requirements

Bachelor's degree in advertising, marketing, communications, or business/finance.
2+ years of hands-on paid search management experience, preferably in an agency or multi-brand environment.
Proven success managing 6-figure monthly ad spend.
Hands-on experience with Google and Microsoft Ads, including Google and Microsoft Ads Editor tools.
Experience with third-party bid management platforms such as SA360, Skai/Kenshoo, Adobe, Optmyzer, etc.
Google & Microsoft Advertising certifications.
Expertise in keyword research, ad copywriting, and bid management.
Solid understanding of conversion tracking and digital revenue metrics.
Advanced Excel skills and comfort working with large datasets.
Excellent quantitative skills and analytical ability.
Curiosity about how SEM fits into the broader business picture.
A test-and-learn mindset and ability to work in a fast-paced, iterative environment.

Nice to Have

Experience with third-party bid management platforms such as SA360, Skai/Kenshoo, Adobe, Optmyzer, etc.
Google & Microsoft Advertising certifications.

Qualifications

Bachelor's degree in advertising, marketing, communications, or business/finance.
2+ years of paid search management experience.

Benefits & Perks

Competitive salary, commensurate with experience.
Comprehensive benefits package including 401(k) Plan.

Working at Bound Tree Medical

Sarnova is an Equal Opportunity Employer. They emphasize diversity, inclusion, and creating a workplace that reflects the communities they serve. The company values employees bringing their full, authentic selves to work and is passionate about fostering an inclusive environment that promotes and values diversity.

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