Paid Search & Social Strategist (Contract)

About the Role

Key Responsibilities

• Develop, implement, and optimize Paid Search (PPC) campaigns across Google Ads, Bing, and other platforms.
• Run Paid Social campaigns (Facebook, Instagram, LinkedIn, TikTok) aligned with client goals.
• Conduct research, testing, and performance analysis to maximize ROI.
• Manage Google Shopping, Performance Max, and product feed optimization.
• Set up and optimize Merchant Center, product catalogs, and dynamic remarketing.
• Build and refine retargeting campaigns (abandoned cart, upsells, repeat purchase).
• Support clients on platforms like Shopify, BigCommerce, or WooCommerce.
• Partner with account/project managers to provide updates and insights.
• Translate client goals into clear strategies and actionable campaigns.
• Monitor budgets, bidding, and creative performance.
• Continuously test ad copy, offers, and creative variations.
• Identify growth opportunities and proactively share recommendations.
• Be present, engaged, and collaborative in the in-person environment.
• Embrace change and help grow the studio into a more focused, authentic space.
• Approach each project as an opportunity to learn, serve, and contribute to something meaningful.

Requirements

• 4-6 years of experience running Paid Search and Paid Social campaigns.
• Strong experience with Google Ads (Search, Shopping, Performance Max).
• Proficiency with Facebook/Instagram Ads, LinkedIn, and TikTok campaigns.
• Experience with product feed management and Merchant Center.
• Familiarity with Shopify, BigCommerce, or WooCommerce.
• Strong analytical mindset with the ability to report on advanced KPIs (ROAS, CAC, MER).
• Excellent communication and organizational skills.
• Ability to commute to Saline, MI 48176, or relocate before starting work.

Nice to Have

• Candidates with advanced e-commerce expertise may be compensated at the higher end of the pay range.
• Experience with active in-person collaboration and hybrid work environment.

Qualifications

• Experience with paid search: 2 years (Preferred).
• Experience with paid social: 2 years (Preferred).

Benefits & Perks

• Hourly pay: $25.00 - $50.00 per hour, depending on experience.
• Flexible schedule, but active presence and in-person collaboration required.
• Benefits include 401(k), dental insurance, health insurance, vision insurance, paid parental leave, parental leave, unlimited paid time off, food provided.