Paid Search Manager

Campbell Soup

Camden, NJ

Full Time

Senior

107k-154k

8 days ago

Job Description

About the Role

The Paid Search Manager at Campbell Soup Company is responsible for defining and leading a holistic search strategy that extends beyond traditional SEM, shaping how Campbell's brands appear across various platforms where consumers express intent, curiosity, or need. The role involves integrating paid search into full-funnel experiences across media, PR, retail, and eCommerce, and championing search as a consumer behavior across emerging platforms such as generative AI, social, voice, and video. The position offers an opportunity to make a difference daily, build a rewarding career, and contribute to a company with a rich portfolio of trusted brands and a strong community focus.

Key Responsibilities

Lead integrated search efforts across SEM, social, and emerging AI platforms.
Use consumer insights from keyword and query data to inform creative, media, and brand strategies.
Act as the main point of contact with the media agency for planning, execution, and reporting.
Collaborate with internal teams to align paid search with broader marketing efforts.
Drive campaign performance aligned with KPIs and business goals.
Stay ahead of search trends and pilot new ideas and technologies.
Translate search insights into content and audience strategies.
Work with analytics and agency teams to deliver actionable performance reports.

Requirements

5+ years of experience in paid search or performance media, ideally in CPG, retail, or consumer brands.
Bachelor's degree.
Expertise in platforms like Google Ads and Microsoft Ads.
Experience leading and managing paid media agency teams.
Strong analytical skills and strategic thinking.
Experience with SEO, eCommerce search, and retail media networks.
Excellent project management and communication skills.
Passion for consumer behavior and digital discovery.

Nice to Have

Experience with emerging platforms like TikTok, YouTube, Amazon, ChatGPT, and OpenAI.
Understanding of how non-traditional search behaviors influence media strategy.

Qualifications

Bachelor's degree.

Benefits & Perks

Life insurance, paid time off, sick time, 401(k).
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance.
Employees are eligible for a matching 401(k) plan with immediate vesting.
Unlimited sick time, paid time off, and holiday pay.
Free access to the fitness center (if in WHQ), on-site day care, and company store.
Community giving programs and Employee Resource Groups.

Working at Campbell Soup

Campbell's fosters a supportive environment where employees can make a difference every day, with opportunities to grow, innovate, and inspire. The company values community involvement, diversity, and employee well-being, demonstrated through programs like Campbell's Cares, ERGs, and comprehensive benefits that support work-life balance and personal development.

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