Paid Search Specialist

Moroch & Partners

Dallas, TX

Full Time

Mid Level

10 days ago

Job Description

About the Role

The Paid Search Specialist supports execution of search advertising campaigns for clients, working as a primary support role within the Paid Search team. The position involves daily optimization of client accounts across multiple verticals, utilizing best-in-class Paid Search practices to help achieve and exceed client goals. The role requires experience with Google Ads and Bing Ads platforms, including launching keywords and ads, reporting, A/B testing, and audits. The specialist reports to the Paid Search Manager and collaborates with team members, vendors, and clients to optimize campaign performance.

Key Responsibilities

Assists in the management and optimization of Paid Search accounts for clients across retail, services, and QSR verticals
Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, A/B testing, budget management, and bid management
Set up campaigns to include tracking for performance against targets and making optimizations consistently
Pulls data, performs analysis, and prepares weekly reports for clients
Supports day-to-day communication with team, vendors, and clients
When applicable, manages feed cleansing and optimizations for Google Shopping
Executes and reports on testing strategies and optimizations to improve campaign performance
Troubleshoots issues within campaigns
Understands clients' business goals and prioritizes activities accordingly
Stays updated on new products and updates within Google and Bing advertising platforms
Works daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etc.
Participates in team meetings and brainstorms as part of the larger Paid Search team

Requirements

2+ years of related work experience managing Paid Search/PPC campaigns on Google and Bing
Bachelor's Degree or equivalent work experience
Strong analytical skills with proficiency in Microsoft Excel
Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.
Strong verbal and written communication skills
Self-motivated and eager to learn new tools and technology