Paid Search Specialist / Google Ads Specialist - Automotive

About the Role

Key Responsibilities

• Manage day-to-day operations of paid media campaigns across Google Ads, Microsoft Ads, YouTube, and Meta (Facebook/Instagram).
• Develop and execute paid media strategies that align with client goals and deliver measurable results.
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities.
• Provide ongoing recommendations for budget allocation, bidding strategies, and campaign enhancements.
• Stay current with platform updates, industry trends, and best practices through continual learning.
• Collaborate with internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines.
• Effectively manage multiple client accounts simultaneously, meeting timelines and maintaining attention to detail across all projects.

Requirements

• Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Meta (Facebook/Instagram).
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization.
• Minimum 3 years of experience analyzing paid media performance using Google Analytics and other reporting platforms.
• Proficiency in Google Workspace tools (Docs, Sheets, Drive) and Microsoft Office (Word, Excel).
• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights.
• Excellent organizational and time management skills; able to manage multiple accounts and campaigns simultaneously.
• Experience in a client-facing role is preferred, but not required.
• Ability to communicate clearly with team members and collaborate in a fast-paced, detail-oriented environment.

Nice to Have

• Interest in the automotive industry and digital marketing.
• Strong project management skills and ability to track multiple moving pieces.

Qualifications

• Google Ads: 3 years of experience (Required).
• Location: Cleveland, OH 44102 (Required).
• Ability to commute to Cleveland, OH 44102 (Required).

Benefits & Perks

• Salary of $65,000-$70,000 per year, determined by experience and skillset.
• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums).
• Simple IRA with 3% matching opportunity.
• 10 Paid Time Off days in the first year plus your birthday.
• 15 PTO days after 5 years, 20 PTO days after 10 years.
• Paid Holidays.
• Continuous training opportunities.
• Flexible hours with onsite work required for 7 hours per day within office hours from 6:00 AM to 6:00 PM.