Paid Search Strategist

About the Role

Key Responsibilities

• Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc., to increase ROI for clients and partners.
• Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency.
• Providing paid search campaign builds to clients, including campaign structure, ad copy, keyword selection, and other inputs to drive success.
• Communicating and recommending strategic plans to client teams to improve performance.
• Collaborating with paid search, account management, and other internal agency teams to drive innovation.
• Pulling reports and providing campaign recommendations for internal managers.
• Assisting the Sr. Director of Paid Media with process updates and developing new SOPs.
• Working directly with vendor partners including Google to foster relationships and opportunities.

Requirements

• 4+ years experience with Google Ads and Bing Ads.
• 4+ years experience at a digital marketing agency or publisher.
• Google Certifications in Ads & YouTube/Video.
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads).
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to industry changes.
• Strong ad copywriting skills across multiple industries.
• Ability to analyze and interpret data to optimize marketing ROI and performance.
• Highly skilled in Microsoft Office tools, including creating pivot tables, daily spend trackers, and analyzing large data sets.
• Excellent communication and presentation skills for audiences and clients of varying levels.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• A proactive, solutions-oriented professional.

Qualifications

• Relevant work experience in paid search advertising (Google Ads, Bing Ads).
• Certifications in Google Ads and YouTube/Video.

Benefits & Perks

• Participation in a retirement plan.
• Life and disability insurance.
• Health, dental, and vision plans.
• Flexible spending accounts.
• 15 paid vacation days.
• 2 paid personal days.
• 9 paid holidays.
• 40 hours of paid sick leave.
• Parental leave.
• Employee stock purchase plan.