Paid Search Strategist

About the Role

Key Responsibilities

• Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc., to increase ROI for clients and partners
• Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
• Providing paid search campaign builds to clients, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success
• Communicating and recommending strategic plans to client teams to improve performance
• Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation
• Pulling reports and providing campaign recommendations for internal managers
• Assisting the Sr. Director of Paid Media with process updates and developing new SOPs
• Work directly and foster relationships and opportunities with vendor partners including Google

Requirements

• 4+ years experience with Google Ads and Bing Ads
• 4+ years experience at a digital marketing agency or publisher
• Google Certifications in Ads & YouTube/Video
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads)
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to industry changes
• Strong ad copy writing skills for clients across multiple industries
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Highly skilled in Microsoft Office (Excel, Word, PowerPoint), including creating pivot tables, daily spend trackers, and analyzing large data sets
• Excellent communication and presentation skills for audiences and clients of varying levels
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• A proactive, solutions-oriented professional

Nice to Have

• Experience working directly with vendor partners such as Google

Qualifications

• Relevant work experience of 4+ years in digital marketing and paid search

Benefits & Perks

• Participation in a retirement plan
• Life and disability insurance
• Health, dental, and vision plans
• Flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• Parental leave
• Employee stock purchase plan