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Paid Search Strategist

Sinclair Broadcast Group

Denver, CO
Full Time
Senior
58k-72k
8 days ago

Job Description

About the Role

Digital Remedy is looking for a Paid Search Strategist to drive performance and growth for our clients. This includes managing search campaigns on Google and Bing Ads, as well as YouTube campaigns. The role involves optimizing paid search strategies, collaborating with internal teams and vendor partners, and staying current with industry trends. The position reports to the Paid Media Manager and offers a hybrid work environment. Digital Remedy is a performance media partner that provides outcome-based media solutions, with a focus on exceeding media goals through proprietary technology, services, and partnerships. The company values a compelling, goal-oriented culture, and offers great benefits, upward mobility, and a supportive work environment.

Key Responsibilities

  • Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc., to increase ROI for clients and partners
  • Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency
  • Providing paid search campaign builds to clients, including campaign structure, ad copy, keyword selection, and other inputs to drive success
  • Communicating and recommending strategic plans to client teams to improve performance
  • Collaborating with paid search, account management, and other internal agency teams to drive innovation
  • Pulling reports and providing campaign recommendations for internal managers
  • Assisting the Sr. Director of Paid Media with process updates and developing new SOPs
  • Working directly with vendor partners including Google to foster relationships and identify opportunities

Requirements

  • 4+ years experience with Google Ads and Bing Ads
  • 4+ years experience at a digital marketing agency or publisher
  • Google Certifications in Ads & YouTube/Video
  • Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads)
  • Subject matter expert in best practices, market trends, and cross-channel digital marketing
  • Strong ad copywriting skills across multiple industries
  • Ability to analyze and interpret data to optimize marketing ROI and performance
  • Highly skilled in Microsoft Office (Excel, Word, PowerPoint), including creating pivot tables and analyzing large data sets
  • Excellent communication and presentation skills
  • Strong organizational and project management skills
  • Ability to work independently and as part of a team
  • A proactive, solutions-oriented professional

Nice to Have

  • Experience with proprietary technology and outcome-based media solutions
  • Experience working in a fast-paced, team environment

Qualifications

  • Formal educational background is not explicitly specified but relevant experience and certifications are emphasized

Benefits & Perks

  • Participation in a retirement plan
  • Life and disability insurance
  • Health, dental, and vision plans
  • Flexible spending accounts
  • Paid vacation days, personal days, holidays, and sick leave
  • Parental leave
  • Employee stock purchase plan

Working at Sinclair Broadcast Group

Digital Remedy emphasizes a goal-oriented culture, taking good care of its people through great benefits, open door policies, upward mobility, and a strong support system. The company values a compelling story, a collaborative environment, and a focus on employee success.

Apply Now

Job Details

Posted AtJul 16, 2025
Job CategoryPaid Search
Salary58k-72k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Sinclair Broadcast Group

Website

sbgi.net

Location

Denver, CO

Industry

Television Broadcasting Stations

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