Paid Social Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Drive cross-sells, upsells, and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
• Understand the value of Programmatic campaigns
• Manage approximately five mid-tier and enterprise accounts
• Communicate results, create custom strategies, and execute Paid Media deliverables
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Translate and articulate strategy and tell stories with data
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives

Requirements

• 2+ years experience working at a performance/digital marketing agency (bonus for B2B)
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and tell stories with data
• Excellent communication skills
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Travel to visit clients approximately once per year, per client or as needed

Nice to Have

• Experience with B2B marketing
• Experience with marketing automation tools
• Experience with Programmatic campaigns
• Experience with tools like Zoominfo, 6Sense

Qualifications

• Established work authorization for the US or relevant country
• Ability to operate a laptop and necessary software tools
• Reliable internet access
• Professional background suitable for remote work

Benefits & Perks

• Salary range of $75,000 - $90,000 USD with potential for bonus
• Medical, dental, vision plans, disability, and life insurance for you and your family
• 100% employer-paid health plan for employee and 50% contribution for dependents
• Mental health support through Spring Health and Headspace
• Physical health support through Omada, fertility support, virtual workouts, and One Medical membership
• Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, end of year recharge
• Paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Remote-first work environment with options for in-office work in Irvine, CA, or global locations with proper work authorization