Paid Social Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Ensure personal productivity and utilization.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.

Requirements

• 2+ years experience working at a performance/digital marketing agency, preferably with B2B.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Excellent organizational, prioritization, and project management skills.
• Willingness to travel to visit clients approximately once per year, as needed.

Nice to Have

• Bonus for experience in B2B marketing.
• Experience with programmatic campaigns.
• Experience with CRM systems.

Qualifications

• Established work authorization and current residence in the US or other specified countries.
• Ability to operate a laptop and necessary office productivity tools.
• Reliable internet access and a professional background suitable for remote work.

Benefits & Perks

• Annual salary range of $75,000 - $90,000 USD with potential bonus eligibility.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid plan for the employee and 50% employer contribution for dependents.
• Benefits supporting mental health, physical health, and overall well-being, including access to certified therapists, virtual workouts, and primary care.
• Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, scaled over time.