Paid Social Strategist (Remote US)

Abe

Indianapolis, IN

Full Time

Mid Level

75k-90k

10 days ago

Job Description

About the Role

The Paid Social Strategist (Remote US) role at Abe involves developing and executing high-performing LinkedIn advertising strategies for B2B clients within a fast-growing, innovative social media agency. This position offers the opportunity to work on a ground-floor level of a new venture focused on pushing the boundaries of social media marketing, leveraging a unique methodology called Customer Generation, and contributing to a specialized team that values the best ideas and future growth.

Key Responsibilities

Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Ensure personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of Programmatic campaigns.
Drive cross-sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.

Requirements

2+ years experience working at a performance/digital marketing agency, preferably with B2B clients.
Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
Ability to drive results and measure via OCT.
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts.
Ability to translate and articulate strategy and tell stories with data.
Excellent organizational, prioritization, and project management skills.
Willingness to travel to visit clients approximately once per year, as needed.

Nice to Have

Bonus for experience in B2B marketing.
Experience with programmatic campaigns.
Experience with CRM systems.

Qualifications

Formal educational background not explicitly specified, but 2+ years relevant experience required.

Benefits & Perks

Salary range of $75,000 - $90,000 USD with potential for bonus.
Medical, dental, and vision plans.
Disability and life insurance coverage.
Access to certified therapists through Spring Health, Headspace membership, and other mental health benefits.
Physical therapy, fertility support, virtual workouts, and primary/virtual care memberships.
Unlimited PTO, paid holidays, your birthday off, end-of-year recharge, and paid parental leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Remote work flexibility with options for in-office work in Irvine, CA, or other global locations with proper work authorization.

Working at Abe

At Abe, one of our core values is People First. We are committed to fostering a more diverse and inclusive culture in the digital landscape. We value innovative ideas, a growth mindset, and a future-focused approach, emphasizing collaboration, quality, and client success.

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