Part-Time Marketing Strategist Research Commercialization & Event Support

Pennsylvania State University

State College, PA

Part Time

Mid Level

6 days ago

Job Description

About the Role

The Office of Research Business Development, Marketing & Communications within OSVPR (Office of the Senior Vice President for Research) at Penn State University is seeking a part-time marketing strategist to support research commercialization and intellectual property marketing efforts. The role involves driving revenue through targeted marketing, planning commercialization-focused events, and supporting strategic initiatives aligned with Penn State's commercialization roadmap. The position offers flexibility with approximately 10-20 hours per week, and can be remote or on-site, with opportunities for in-person meetings and team gatherings.

Key Responsibilities

Promote Penn State's intellectual property and research innovations to external audiences such as industry, investors, and economic development partners.
Develop marketing collateral and digital content tailored to commercialization goals.
Work with the Office of Technology Transfer to translate technical content into compelling marketing narratives.
Support commercialization campaigns to increase licensing, partnerships, and sponsored research.
Support and manage logistics for commercialization-focused events including networking sessions, investor forums, pitch events, and panel discussions.
Coordinate with internal and external stakeholders for invitations, space, catering, run-of-show, speaker support, and post-event follow-up.
Contribute to the development of event-related marketing assets and promotions such as emails, landing pages, and social content.
Assist in executing tactics that advance Penn State's commercialization roadmap.
Participate in cross-functional planning sessions and contribute to tracking progress of strategic initiatives.
Analyze marketing and engagement metrics to refine campaigns and event strategies.
Report outcomes related to lead generation, partner engagement, and IP interest.

Requirements

Experience in marketing strategy, preferably in research, technology transfer, or startup/innovation ecosystems.
Ability to translate complex or technical information into compelling, market-facing messages.
Familiarity with CRM tools (HubSpot preferred) and event management platforms.
Experience planning and executing professional events (virtual or in-person).
Strong project management, writing, and stakeholder engagement skills.
Must be a U.S. Citizen.

Nice to Have

Experience in a university or research-intensive organization.
Understanding of intellectual property marketing or B2B sales cycles for emerging tech.
Proficiency with platforms such as PowerBI, Adobe Creative Suite, or Canva.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Flexible work schedule with 10-20 hours per week.
Opportunities for remote work or on-site participation.
Involvement in research commercialization initiatives at a major university.

Working at Pennsylvania State University

Penn State University values equity, respect, and belonging. It embraces individual uniqueness and fosters a culture of inclusion that supports equity initiatives, leveraging diversity as a core strength to enhance its teaching, research, and service missions.

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